Business - The Purbottar

27 May

Indriya unveils ‘Madhuragini’ bridal collection inspired by Madhubani art and Ram-Sita wedding traditions

Business BureauBusiness

Indriya, Aditya Birla Jewellery has launched its new bridal collection ‘Madhuragini’, drawing inspiration from the sacred traditions of Mithila and the timeless Madhubani art form associated with the wedding of Lord Ram and Sita. Crafted in 22kt gold, the collection celebrates themes of divine union, womanhood, protection and continuity through intricate handcrafted motifs rooted in Bihar’s cultural heritage. The collection features a range of bridal jewellery including necklace sets, earrings, rings, maang tikkas, naths and mangalsutra dolnas across multiple price segments. The highlight of the collection is the two-layered masterpiece featuring the Samyukta Haar and Sita Haar. The Samyukta Haar…

27 May

North-East India sees sharp rise in pollution levels over two decades: Study

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A new 25-year satellite study has revealed that pollution levels in North-East India have increased sharply over the past two decades, pushing most parts of the region from “polluted” to “highly polluted” categories due to rising carbonaceous aerosols linked to biomass burning and slash-and-burn farming practices. The research, published in the journal Atmospheric Environment, was led by Prof Abhijit Chatterjee and research fellow Soumen Raul of Bose Institute. The study analysed particulate matter pollution trends across the Indo-Gangetic Plain, North-East India and the Himalayas between 2000 and 2024. According to the findings, organic carbon and sulphate components of particulate matter…

27 May

West Bengal emerges as major pollution hotspot, Sundarbans face growing threat: Study

Business BureauBusiness

Southern West Bengal has emerged as one of the most polluted regions in the Indo-Gangetic Plain, while the ecologically fragile Sundarbans now face an increasing air pollution threat, according to a 25-year satellite study published in the journal Atmospheric Environment. The research, led by Prof Abhijit Chatterjee and Mr Soumen Raul of the Bose Institute, analysed particulate matter (PM) pollution trends across the Indo-Gangetic Plain, the Himalayas and North-East India between 2000 and 2024. The study found southern West Bengal, Bihar and large parts of Bangladesh consistently recorded the highest PM concentrations during the period. Researchers said PM pollution in…

26 May

Sikkim CM backs nationwide digital yoga campaign ahead of Yoga Day 2026

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Sikkim Chief Minister Prem Singh Tamang has promoted the nationwide digital yoga initiative jointly led by the Morarjee Desai National Institute of Yoga (MDNIY) under the Ministry of Ayush and wellness platform Habuild, urging citizens to make yoga a part of their daily routine ahead of International Yoga Day 2026. The initiative, launched on March 13 as a 100-day digital yoga movement, aims to encourage people across India to adopt yoga as a consistent lifestyle habit under the Ministry of Ayush’s “Yoga 365” campaign. Organisers said the programme has already attracted around three lakh participants from over 130 countries as…

26 May

Vi accelerates 5G expansion across Bengal, eyes key growth markets

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Leading telecom operator Vodafone Idea (Vi) has expanded its 5G footprint across West Bengal with the launch of services in Malda, Haldia and Berhampur, while announcing plans to roll out 5G connectivity in seven more cities, including Gangtok and Darjeeling, by June. The telecom company said the upcoming rollout will cover Durgapur, Asansol, Habra-Ashoknagar, Burdwan, Kharagpur, Gangtok and Darjeeling as part of its strategy to strengthen its presence in high-demand and fast-growing markets. Vi had earlier launched 5G services in Kolkata and Siliguri. The company said it is prioritising industrial hubs, commercial centres and tourism-driven markets that are witnessing rising…

26 May

Tetley Green Tea finds place in consumers’ daily wellness routines

Business BureauBusiness

As consumers increasingly look for small moments of pause amid busy lifestyles, green tea is steadily becoming part of everyday routines across different times of the day. Industry observations suggest that from mornings to late evenings, many consumers are incorporating green tea into their schedules as part of a balanced and mindful lifestyle. According to insights shared by Tetley, mornings are emerging as a preferred time for green tea consumption, with consumers choosing it alongside breakfast or before beginning their workday. The company said a warm cup of Tetley Green Tea is becoming part of calmer morning rituals for many…

26 May

Delhi-NCR witnesses fourth increase in CNG prices in two weeks

anuprova EditorBusiness

Commuters and commercial drivers in Delhi and North India are facing renewed financial pressure as compressed natural gas (CNG) prices were increased by ₹2 per kg on Tuesday. This latest revision by Indraprastha Gas Ltd (IGL) marks the fourth price hike in less than two weeks, driving the retail price of the clean fuel to ₹83.09 per kg in the national capital. The roller-coaster ride started on May 15 with a series of price revisions that saw CNG prices jump by as much as ₹6 per kg in just eleven days. The price ripple has spread to the wider National…

26 May

Airtel Defends ‘Priority Postpaid’ Plans, Assures DoT Panel No Net Neutrality Breach

nanika EditorBusiness

Telecom giant Bharti Airtel has strongly defended its newly launched "Priority Postpaid" service, telling a Department of Telecommunications (DoT) panel that the offering does not violate India’s net neutrality norms. The service, which rolled out on May 19, promises consistent, high-speed connectivity for premium postpaid users, even in heavily crowded market areas. Responding to clarifications sought by the Committee on Communications and Information Technology, Airtel emphasized that the service is powered by 5G network slicing. The company explicitly stated that the feature operates in a "content-neutral" manner. According to Airtel, the architecture involves absolutely no blocking, throttling, or preferential treatment…

26 May

Sennes brings Cannes glamour to India with ‘Seen at Cannes’ showcase

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Contemporary lab-grown diamond jewellery brand Sennes from the House of Senco has brought its Cannes 2026 red-carpet creation ‘Dewdrops’ to India through an exclusive showcase titled ‘Seen at Cannes’. The collection gained global attention after being unveiled by creator and style icon Rida Tharana during one of the most photographed appearances at the Cannes Film Festival. Inspired by the shimmer and fluidity of morning dewdrops, the custom-made jewellery piece features 105.5 carats of FG-VVS pear-shaped lab-grown diamonds set in 14-carat gold. Designed with cascading diamond placements and sculptural silhouettes, the collection was created to reflect movement, light and modern elegance.…

26 May

Tata Motors showcases widest commercial vehicle range in Cape Town

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Tata Motors has unveiled its widest-ever commercial vehicle portfolio at a showcase event in Cape Town, highlighting its growing focus on advanced mobility solutions and electric vehicle technologies for international markets. The company displayed 11 commercial vehicles across multiple segments and powertrain options, including electric trucks, pickups and passenger mobility solutions. Key launches included the all-new Ultra Prime RE rear-engine intra-city bus and the Azura range of next-generation intermediate and light-duty trucks aimed at regional and inter-city transport operations. Speaking at the event, Asif Shamim, Head of International Business at Tata Motors, said the showcase reflected the company’s emphasis on…