16
Apr
India’s Gen Alpha, now over a quarter of the population is emerging as a decisive force in consumer markets, with strong digital exposure and growing influence over household purchases, according to a new report by Rukam Capital. Titled ‘Gen Alpha Decoded: The Consumer-Brand Dynamic’, the report highlights that 73% of Gen Alpha already have access to personal smartphones, while 60% use laptops, underscoring their deep integration with technology from an early age. Rukam Capital Founder and Managing Partner Archana Jahagirdar said the generation has the potential to influence up to 80% of household purchase decisions. “They are digitally fluent, shaped…
