19
May
The Yamaha Motor India Group organised its ‘The Call of the Blue’ Weekend event in Kolkata on May 17, drawing over 3,000 riders, enthusiasts and fans to ECO Park Gate 4 in Newtown as the company intensified its focus on strengthening brand engagement in India’s premium two-wheeler segment. The event featured a range of rider-focused activities including Gymkhana rides, slow balancing challenges, gaming arenas and safety riding classes. Open to both Yamaha and non-Yamaha users, the initiative aimed to expand community participation while promoting responsible riding practices and showcasing Yamaha’s racing-inspired product portfolio. The company also hosted immersive gaming experiences…
