Business Bureau

Coca-Cola has unveiled “Matchday Hangout”, a creator-led live football watch-along experience aimed at capitalising on India’s growing football fandom and expanding digital engagement during the FIFA World Cup season. The initiative marks the beverage giant’s latest effort to blend sports marketing, creator-led content and quick-commerce partnerships to strengthen consumer interaction. The programme, produced and hosted by RevSportz, will feature 12 national live streams where football fans can watch matches, react in real time and participate in discussions alongside creators Rohan Joshi, SakshiShivdasani and KaashviHiranandani. Select matchdays will also feature ZervaanBunshah, Varun Thakur and footballer DalimaChhibber. Karthik Subramanian, Senior Director, Marketing,…

India's insurance market is becoming increasingly competitive, enabling businesses to secure broader coverage, higher policy limits and more favourable terms as insurers and reinsurers expand capacity, according to a new report released by Aon. The findings, part of Aon's 2026 Global Insurance Market Insights report, indicate that recent regulatory reforms, including higher foreign direct investment limits and relaxed governance requirements, are attracting more international insurers and reinsurers to the country. The influx of new players and increased reinsurance capacity have intensified competition, resulting in price reductions across several insurance segments. According to the report, insurers have implemented double-digit pricing cuts…

Turkish Airlines reported a strong performance in May 2026, carrying 7.9 million passengers and achieving the highest May traffic figures in its history, supported by growth in passenger capacity and cargo operations. The airline said its available seat kilometers (ASK), a key measure of passenger carrying capacity, rose 2.5 per cent year-on-year to 23.2 billion in May from 22.6 billion in the corresponding month of 2025. The overall load factor stood at 84.0 per cent, with international flights recording a load factor of 84.0 per cent and domestic services 84.4 per cent. Cargo and mail operations also registered growth during…

India’s efforts to promote yoga on the global stage have emerged as one of the country’s most successful examples of cultural diplomacy, with the ancient practice evolving into a worldwide movement for wellness and international engagement over the past decade.The transformation began in 2014 when Prime Minister NarendraModi proposed the idea of an International Day of Yoga at the United Nations General Assembly. The proposal received unprecedented support from 177 countries and was adopted within 90 days. Subsequently, the United Nations declared June 21 as the International Day of Yoga, marking a significant diplomatic achievement for India. Since then, yoga…

India’s growing influence in the global wellness ecosystem was on full display as the 12th International Day of Yoga (IDY) recorded widespread participation across major international cities, reinforcing the country’s position as a leading exporter of holistic health and wellness practices. Held under the theme “Yoga for Healthy Ageing,” this year’s celebrations extended to more than 2,500 venues worldwide, with over 210 Indian missions and embassies coordinating events in partnership with the Ministry of External Affairs and the Indian Council for Cultural Relations (ICCR). The main event in India was hosted in Kolkata, West Bengal. Market observers note that the…

The 12th International Day of Yoga was celebrated across the world on June 21, 2026, with unprecedented enthusiasm. While the main event in India was held in Kolkata, West Bengal, the echoes of this invaluable cultural heritage of India were heard far beyond its borders. This year’s global celebration was centered on the theme “Yoga for Healthy Ageing,” encouraging people of all ages to lead active and disease-free lives.With the joint support of India’s Ministry of External Affairs and the Indian Council for Cultural Relations (ICCR), more than 210 Indian missions and embassies worldwide organized grand yoga sessions at over…

Sony India has expanded its premium home audio portfolio with the launch of a new BRAVIA Theatre lineup, led by the flagship BRAVIA Theatre Trio, as the company seeks to strengthen its position in India’s fast-growing home entertainment market. The new range includes the BRAVIA Theatre Trio wireless home theatre system, BRAVIA Theatre Bar 7, BRAVIA Theatre Bar 5, BRAVIA Theatre Sub 9, BRAVIA Theatre Sub 8, and BRAVIA Theatre Rear 9 and Rear 8 speakers. The products are designed to deliver a cinema-like audio experience at home through technologies such as 360 Spatial Sound Mapping, Dolby Atmos, DTS:X and…

Renault India has expanded the variant portfolio of its compact SUV Kiger, introducing four new variants across naturally aspirated and turbocharged powertrains in a move aimed at making premium features and turbo performance more accessible to customers in the highly competitive B-SUV segment. With the latest update, the Renault Kiger Turbo now starts at Rs 7.89 lakh (ex-showroom), making it the most accessible turbo-powered SUV in the entry B-SUV category. The company has also introduced a new Evolution+ variant across Naturally Aspirated (manual and AMT) and Turbo (manual) versions, with prices starting at Rs 6.99 lakh (ex-showroom). The Evolution+ variant…

The Investor Protection Fund (IPF) of Central Depository Services (India) Limited (CDSL) has launched a new investor awareness anthem, ‘Bano Ms. Atmanirbhar Investor’, aimed at encouraging more women to participate in the securities market and make informed financial decisions.Sung by singer, actor and content creator SaiGodbole, the anthem forms part of CDSL IPF’s ongoing ‘AtmanirbHER’ initiative, which seeks to promote financial literacy and empower women to take charge of their financial futures. The campaign has been released through a visually engaging film that traces key milestones in a woman’s life, highlighting how confidence and informed choices can help overcome hesitation…

Tata AIA Life Insurance has launched the Tata AIA Multifactor Index Fund, a new unit-linked insurance plan (ULIP) fund aimed at helping investors navigate market volatility while pursuing long-term wealth creation. The fund combines equity market participation with life insurance protection and follows a passive, rules-based investment strategy.The fund invests in 50 companies selected from the Nifty 500 universe using four key factors—low volatility, quality, value and momentum. According to the company, the low-volatility component is designed to reduce exposure to sharp market swings, while the other factors seek to support sustainable long-term returns. The fund will track the Nifty…