06
Oct
ICICI Life Insurance Limited, formerly known as ICICI Prudential Life Insurance Company Limited, has unveiled a new brand identity and tagline, ‘HarKalAasaan’, as the insurer seeks to strengthen customer relevance and simplify the life insurance experience amid changing financial needs. The company said the new positioning is aimed at making life insurance more transparent, flexible and easier for Indian customers. It also seeks to broaden the industry conversation from protection against potential risks to helping customers make informed and confident choices about their financial futures. Mr. Srinivas Balasubramanian, Chief of Marketing, Digital &Bancassurance, ICICI Life Insurance Limited, said, “The ICICI…
