Business - The Purbottar

23 Oct

ICICI Life Insurance targets 20,000 women advisors by FY27-end under Narishakti initiative

Business BureauBusiness

ICICI Life Insurance Limited plans to recruit 20,000 women advisors across India by the end of FY2027 under its Narishakti initiative, aiming to expand its women-led distribution network and strengthen its agency business. Announced on the occasion of Navratri, the recruitment drive coincides with the second anniversary of the initiative, launched in 2024 to help women build careers as financial planners without upfront investment. As of September 30, 2026, the company had more than 78,000 women advisors, who accounted for around 32% of its total advisors but contributed approximately 45% of its agency business. Their contribution has crossed 50% in…

23 Oct

Philips Home Appliances offers gold every hour and diamonds daily in festive campaign

Business BureauBusiness

Philips Home Appliances has launched its festive campaign, ‘Sone Pe Double Suhaga’, offering assured gifts on eligible purchases and opportunities to win gold worth ₹9,999 every hour and a diamond worth ₹50,000 every day. Announced on October 13, the campaign will run from October 11 to November 11, 2026, and is expected to reach more than 200 million consumers across 112 cities. Customers purchasing eligible Philips Home Appliances with a minimum maximum retail price (MRP) of ₹1,500 during the campaign period will qualify for an assured gift and a chance to win the precious rewards. The initiative builds on the…

23 Oct

Hero MotoCorp launches new Xtreme 160R 4V and refreshed Xtreme 250R to boost premium portfolio

Business BureauBusiness

Hero MotoCorp has launched the all-new Xtreme 160R 4V and refreshed Xtreme 250R, strengthening its premium motorcycle portfolio with upgraded performance, advanced rider-assistance technology and revised styling. The Xtreme 160R 4V is powered by a 163cc, four-valve, oil-cooled engine producing 17.1 PS and 14.6 Nm of torque. Features include three riding modes, segment-first cruise control, dual-channel ABS, Panic Brake Alert and a new TFT console. Prices start at Rs 1.27 lakh for the Standard variant, with the Pro and Carbon variants priced at Rs 1.37 lakh and Rs 1.41 lakh, respectively. The refreshed Xtreme 250R features a 250cc liquid-cooled engine…

23 Oct

TVS Jupiter unveils festive campaign to showcase colour-shifting dual-tone scooter

Business BureauBusiness

TVS Jupiter has launched a new television commercial, “The Sway Wave”, ahead of the festive season, highlighting the colour-shifting spectral finish of its recently introduced dual-tone scooter variant. Conceptualised by Dentsu India, the campaign features everyday people tilting and swaying to observe how the scooter’s colours change with viewing angles. The film concludes with the tagline “Har angle se naya”, reinforcing the variant’s distinctive visual appeal. Alongside its styling, the advertisement showcases practical features, including a comfortable pillion backrest and spacious under-seat storage. The campaign aims to build awareness of the new variant while strengthening TVS Jupiter’s positioning as a…

23 Oct

Coca-Cola India taps Gujarat’s Navratri market with brand activations and beverage experiences

Business BureauBusiness

Coca-Cola India is expanding its consumer engagement initiatives across Gujarat during Navratri, leveraging the festive season to strengthen brand visibility and beverage sales opportunities through activations at Garba venues, pandals, local markets and popular gathering spots. The company will participate in prominent destinations, including the United Garba Mahotsav, recognised as the world’s largest Garba celebration, and Lukshmi Vilas Palace Heritage Garba. It has also partnered with Rang Morla by Aditya Gadhvi, a popular Ahmedabad Garbapandal, as its beverage partner. The venue will feature beverage stalls, a Maaza mixology station and a dedicated selfie zone. Coca-Cola’s Coke On Wheels initiative will…

23 Oct

Coca-Cola revives Kolkata’s traditional adda culture with ‘LaalMejhe’ this Durga Puja

Business BureauBusiness

Coca-Cola India has launched ‘LaalMejhe’, a cultural initiative aimed at reviving Kolkata’s traditional adda culture during Durga Puja, recreating familiar neighbourhood gathering spaces where people can connect through conversations and shared experiences. Inspired by the courtyards, verandas and red oxide floors that have historically served as informal meeting places, the initiative seeks to bring back the spirit of unhurried conversations amid the city’s evolving urban landscape and festive bustle. While pandal hopping, food and celebrations remain central to Durga Puja, the initiative highlights spontaneous gatherings among friends, families and acquaintances as an integral part of Kolkata’s cultural identity. Designated LaalMejhe…

23 Oct

Nestlé India posts 20.5% sales growth, profit rises 36.3% in second quarter

Business BureauBusiness

Nestlé India reported strong financial and operational performance in the second quarter of financial year 2026-27, with total sales rising 20.5% to Rs 6,782.2 crore, driven by robust double-digit volume growth across product groups. The company’s profit after tax increased 36.3% year-on-year to Rs 1,026.8 crore, while EBITDA margin stood at 23.8%. Domestic sales grew 20.4%, and earnings per share stood at Rs 5.32. Chairman and Managing Director Manish Tiwary said the company continued to invest in its brands, with advertising and marketing expenditure increasing 46%. He highlighted inflationary pressures, particularly food inflation, and said innovation, productivity and operational efficiencies…

23 Oct

Britannia Marie Gold celebrates the little moments that make Pujo special in Bengal

Business BureauBusiness

From a newborn’s first Pujo to grandparents sharing festive stories over cups of tea, Britannia Marie Gold is turning everyday celebrations into the centrepiece of its latest campaign, ‘My Pujo Moment of Gold’, launched across West Bengal. The campaign invites consumers to capture their most treasured Durga Puja memories and share the stories behind them for a chance to win a gold coin. It highlights the personal experiences that shape the festival, including family reunions, neighbourhood preparations, dhaak rehearsals, pandal decorations and conversations over tea and biscuits. Siddharth Gupta, VP-Marketing, Britannia, said, “With ‘My Pujo Moment of Gold’, we wanted…

23 Oct

Paytm taps Kolkata Metro network to expand digital ticketing ahead of Durga Puja

Business BureauBusiness

Paytm has partnered with Kolkata Metro to introduce mobile QR ticket booking on its app ahead of Durga Puja 2026, targeting increased demand for convenient public transport during the festive season. The service will allow passengers to book journeys between any two metro stations, receive QR tickets on their mobile phones and scan them directly at entry gates, reducing the need to queue at ticket counters. One 97 Communications Limited, which operates Paytm, has secured exclusive mobile ticketing rights for at least one year under the partnership. Kolkata Metro will promote the service through its official communication channels, while Paytm…

23 Oct

BHIM Payments App brings instant NPS account opening to eligible users

Business BureauBusiness

NPCI BHIM Services Limited (NBSL), a wholly owned subsidiary of the National Payments Corporation of India (NPCI), has launched Tatkal NPS on the BHIM Payments App, enabling eligible Indian citizens to open National Pension System (NPS) accounts through a three-step digital process without visiting a branch or submitting fresh paperwork. Announced on October 14, 2026, the facility, introduced by the Pension Fund Regulatory and Development Authority (PFRDA), uses existing bank-verified KYC details to simplify onboarding. Users need to enter their date of birth, select an eligible bank account and make their first contribution through UPI. The service is currently available…