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KRAFTON India on Thursday announced that its upcoming mobile gaming title, earlier known as BGMI LITE, will now be called BGMI Air, after crossing 10 million pre-registrations ahead of its planned launch in India later this year. The new identity marks the company’s effort to expand access to the core BATTLEGROUNDS MOBILE INDIA (BGMI) experience through a lighter version designed to accommodate players across devices with different storage capacities. KRAFTON said pre-registration for BGMI Air opened for Android users in India on Google Play on August 25, 2026. With an initial download size of around 1GB, the game aims to…

JSW MG Motor India has launched the MG Windsor INDULGE Edition at an ex-showroom price of ₹17,99,800, introducing premium styling and enhanced rear-seat comfort to its electric crossover utility vehicle (CUV). The special edition features a dual-tone Shadow Gold exterior with a contrasting black roof, black outside rear-view mirrors (ORVMs), 18-inch black alloy wheels and exclusive INDULGE badging. The cabin gets Urban Tan and Black upholstery, embroidered front headrests and a standard PRIVE Screen for rear-seat passengers. Premium cushions, neck pillows and additional accessories, including themed 3D mats, rear sunshade and chrome accents, further enhance its appeal. Powered by a…

Coca-Cola India’s mango drink brand, has launched ‘MaazaAamontron’, a festive initiative inspired by Bengal’s traditional mango leaf toran, to celebrate the spirit of invitation, homecoming and hospitality during Durga Puja. The initiative draws inspiration from the *aamrapallav*, a traditional arrangement of mango leaves displayed at doorways during auspicious occasions to symbolise new beginnings and welcome visitors. Maaza has reimagined the custom as a festive gateway, connecting its mango identity with Bengal’s cultural traditions. As part of the initiative, visitors can experience the installation at Dum Dum Tarun Dal from October 14 to 20, bringing a familiar household ritual into the…

Dr. K. S. Somasekhar Rao, Sr.Consultant Medical Gastroenterologist & Hepatologist. Clinical Director, Yashoda Hospitals, Hitec City, Hyderabad. says,Fatty liver disease, particularly metabolic dysfunction-associated steatotic liver disease (MASLD), is increasingly common due to sedentary lifestyles, unhealthy diets, obesity, diabetes, and high cholesterol.The good news is that sustained lifestyle modifications can frequently reverse fatty liver disease when detected early. The liver has an amazing capacity for self-healing. Liver fat can be decreased, inflammation can be decreased, and in certain situations, early fibrosis or scarring can be improved by reducing excess fat accumulation and managing underlying metabolic conditions. According to research, losing 5–7%…

ITC Limited’s snacks brand Bingo! Tedhe Medhe has launched ‘Abol Tabol Addakhana’ at Rajdanga Naba Uday Sangha’s Durga Puja pandal in Kolkata, blending Bengali literary heritage with interactive entertainment as brands explore experiential marketing opportunities during the festive season. Inspired by Sukumar Ray’s iconic literary work Abol Tabol, the activation was inaugurated by Tollywood actress Ditipriya Roy. It features characters such as Hukomukho Hyangla, Kumropotash, Hansjaru, Ramgorurer Chhana, Katukutu Buro, Bokochchhop and Gangaram, alongside quirky signages, tilted structures, distorted mirrors, murals, road graphics and chaat stalls offering local favourites with a brand-inspired twist. The initiative includes interactive games, live performances…

TVS iQube has launched its new “EV yani iQube” campaign ahead of the festive season, positioning electric mobility as a practical choice for Indian families. The campaign builds on the brand’s customer base of over one million across the country. Conceptualised by Dentsu, the film features a young boy questioning his parents about their choice of scooter, using a relatable family narrative to highlight the vehicle’s everyday utility. It showcases features including Smart Hill Hold, a claimed 212 km IDC range and 32-litre storage capacity through scenarios involving family outings, inter-city visits and carrying a cricket kit. The campaign reflects…

Salaries in India are projected to increase by 9.1% in 2027, marginally higher than the actual 9% rise in 2026, as employers balance talent retention with cost pressures, according to a survey by global professional services firm Aon. The Annual Salary Increase and Turnover Survey for India 2026-27 analysed data from more than 1,200 organisations across 45 industries. It found that overall employee attrition rose to 18% in 2026, compared with 16.2% in 2025 and 17.1% in 2024, indicating intensifying competition for skilled workers. Non-banking financial companies are expected to record the highest salary increases at 10.1% in 2027, followed…