06
Jun
In a major shift for online retail, Meesho announced that more than 75 percent of its platform orders now originate from personalized product feeds. This surge is powered by its proprietary AI recommendation engine, known as PRISM. The system represents a fundamental shift away from traditional, keyword-based search bars, catering instead to a growing demographic of users who prefer browsing over typing. Serving an enormous user base of 264 million annual transacting users, PRISM analyzes real-time shopper behavior and intent signals. According to Meesho's Chief Data Scientist, Debdoot Mukherjee, the next hundred million Indians coming online will discover products through…
