Business - The Purbottar

17 Apr

Love Working Out? Don’t Skip These Crucial Steps

Business BureauBusiness

By Dr. Attique Vasdev, Vice Chairman, Orthopaedics, Medanta- The Medicity, Gurugram A large number of young adults across India, especially the North East, are embracing fitness by working out at their local gyms. While this shift towards a healthier lifestyle is encouraging, many people often overlook two critical steps -- warming up and cooling down. Skipping these simple routines can lead to injuries that not only disrupt your fitness journey but also affect long-term health. Among gym-goers, muscle strains, especially in the abdominal and lower back regions, are common. These injuries usually occur when the same movement is repeated without…

17 Apr

REDMI A7 Pro 5G launched with 6.9-inch display, 6300mAh battery

Business BureauBusiness

Xiaomi India has launched the REDMI A7 Pro 5G, marking the first Pro model in its A Series, aimed at delivering enhanced everyday smartphone experiences at an accessible price point. The device features a segment-leading 6.9-inch display with a 120Hz refresh rate and peak brightness of 800 nits, offering improved clarity even in outdoor conditions. It also includes Wet Touch technology 2.0 and triple TÜV Rheinland eye-comfort certification with DC dimming for reduced eye strain. The REDMI A7 Pro 5G is powered by an octa-core 5G processor and supports up to 8GB virtual RAM expansion, ensuring smoother multitasking. It runs…

17 Apr

Coca-Cola launches ‘Halftime’ campaign with Diljit Dosanjh, Janhvi Kapoor

Business BureauBusiness

Coca-Cola India has unveiled a new campaign featuring Diljit Dosanjh and Janhvi Kapoor, reimagining everyday breaks as meaningful “halftime” moments. The campaign highlights how small pauses in daily life can help people reconnect and stay present, positioning Coca-Cola as a refreshing companion in such instances. The campaign, conceptualised by WPP Open X led by VML, showcases relatable scenarios where individuals drift into autopilot before being brought back to the moment with a sip of Coca-Cola. In the films, Dosanjh is seen during a rehearsal while Kapoor appears in a social setting, both rediscovering presence through simple breaks. Karthik Subramanian, Senior…

17 Apr

Nova 2 Ultra sale kicks off April 17 as Ai+ bets big on mid-range premium push

Business BureauBusiness

Ai+ Smartphone has announced that the Day 1 sale of its latest device, Nova 2 Ultra, will begin on April 17 at 12 noon, marking the rollout of the flagship model in its newly launched Nova Series. The smartphone will be available exclusively on Flipkart and select retail outlets, with a second sale scheduled for April 24. The launch builds on the strong market response to the Nova 2, which sold out within 15 minutes on its first day, highlighting rising consumer interest in the series. The Nova 2 Ultra is priced at ₹14,999 for the 6GB+128GB variant and ₹16,999…

17 Apr

Star Health expands North-East footprint, business grows 11% in FY26

Business BureauBusiness

Star Health and Allied Insurance Company Limited has expanded its wellness and digital healthcare footprint across Assam and the North-East, reporting an 11% growth in gross written premium to around ₹150 crore in FY26, while covering over 2.2 lakh lives in the region. The company said it has strengthened its regional presence through 20+ branches, 14,300 advisors, 22 Star Gramin Bima Kendras and 130+ network hospitals, covering 868 pin codes. In Assam alone, services now extend across 151 pin codes, with over one million customers using digital health offerings such as telemedicine, wellness programmes, Face Scan and a treatment cost…

17 Apr

Reel Se real star: Birla Studios, Vodafone Idea launch mobile-first talent hunt to democratize acting opportunities

Business BureauBusiness

Birla Studios, in collaboration with Vodafone Idea Limited, has announced the launch of ‘Reel Se Real Star’, a first-of-its-kind mobile-first acting talent discovery platform aimed at democratizing entry into India’s entertainment industry. The initiative seeks to eliminate traditional barriers such as geography, access, and industry connections by enabling anyone with a smartphone to audition digitally. Founded on the idea that talent can emerge from anywhere, the platform allows participants to upload auditions via an app and web-based system, removing the need for referrals. Selected participants will receive mentorship from established directors and creative professionals, ensuring both credibility and skill development.…

16 Apr

India’s LPG market gains stability as enforcement tightens and digital adoption peaks at 98%

Business BureauBusiness

India’s LPG ecosystem is undergoing a notable stabilisation phase, driven by a combination of regulatory enforcement, digital integration, and steady supply-side management, according to the Ministry of Petroleum and Natural Gas. A key indicator of this shift is the rise in online LPG bookings to nearly 98%, reflecting improved consumer confidence and a decline in panic-driven demand. This behavioural transition has been supported by technology-led reforms, including OTP-based delivery authentication, now covering 92% of transactions, which has enhanced transparency and reduced leakages. On the enforcement front, over 1.28 lakh inspections and raids since March 2026 have led to the seizure…

16 Apr

Army, BRO lead massive rescue in Sikkim; 1,170 tourists evacuated under operation HimSetu

Business BureauBusiness

In a swift and coordinated rescue effort, the Indian Army, along with the Border Roads Organisation (BRO) and local civil administration, successfully evacuated over 1,170 stranded tourists under Operation HimSetu in North Sikkim following a landslide disruption. The operation was launched after a landslide washed away a key road stretch near Taramchu, cutting off access to Chatten and leaving hundreds stranded. Acting promptly, Army engineers from Trishakti Corps mobilised resources and constructed a temporary footbridge across the damaged section, enabling safe passage in difficult terrain and adverse weather. Simultaneously, teams cleared heavy snow at Donkyala Pass to restore mobility in…

16 Apr

Nuvoco Vistas reports strong FY26 growth; EBITDA jumps 35%

Business BureauBusiness

Nuvoco Vistas Corp. Ltd. has reported a robust financial performance for FY26, posting a 35% year-on-year rise in EBITDA to Rs. 1,881 crore, driven by strong operational execution and premium product demand. Profit After Tax surged sharply to Rs. 360 crore from Rs. 22 crore in FY25. The company recorded cement sales volume of 20.4 million metric tonnes (MMT), marking a 5% YoY growth, while consolidated total income rose 10% to Rs. 11,362 crore. Premiumisation improved by 300 basis points to 43%, supported by strong traction in its Concreto and Duraguard brands. Nuvoco said work at Vadraj Cement facilities is…

16 Apr

Ai+ Nova 2 aims to bring smart technology within reach of everyday users

Business BureauBusiness

Ai+ Smartphone has announced that its latest device, Nova 2, under the newly launched Nova Series, will go on sale starting April 14 at 12 noon. The smartphone will be available exclusively on Flipkart and select retail outlets. The Ai+ Nova 2 is priced at ₹8,999 for the 4GB+64GB variant and ₹10,999 for the 6GB+128GB model, targeting users looking for an affordable yet feature-rich upgrade. Announcing the launch, Madhav Sheth, CEO of Ai+ Smartphone and Founder of NxtQuantum Shift Technologies, said, “The Nova Series is our strongest expression yet of what Ai+ stands for—technology that is accessible, reliable, and built…