As monsoon-season snacking gains momentum, Godrej Yummiez is pushing affordable frozen food options through Swiggy, offering products such as Chicken Nuggets, Cheese Corn Nuggets and Potato Bites at prices below ₹100. The range includes Chicken Nuggets at ₹99, while Cheese Corn Nuggets and Potato Bites are priced at ₹89, with actual selling prices varying by location and promotional offers.
The company said the ready-to-prepare products are aimed at consumers seeking quick and convenient options for work-from-home breaks, office snacking, evening chai-time and movie nights. The growing availability of smaller packs is also making frozen snacks more accessible for consumers looking to try the category without purchasing larger quantities.
According to the Godrej Yummiez STTEM Report 2.0, 72 per cent of Indians said their frozen snacking choices are influenced by mood, while 60 per cent said they turn to snacking to uplift their mood.
In Kolkata, the sub-₹100 price point could appeal to the city’s large base of value-conscious consumers, particularly during the monsoon when demand for convenient evening snacks tends to rise. With quick-commerce and food-delivery platforms expanding access to packaged foods, affordable frozen products could find traction among working professionals, students and households seeking convenient alternatives to traditional snacks.
Beyond frozen food, Swiggy’s wider under-₹100 snacking segment also includes products such as noodles, soups and pasta, highlighting the growing importance of accessible price points in everyday food choices.