Nihar Naturals has set up experiential stalls at prominent Durga Pujo pandals in Kolkata, including FD Block in Salt Lake and Barisha Club, to engage with devotees during the festive season.
The initiative features interactive zones celebrating festive haircare, with the stalls expected to attract lakhs of attendees over the course of the celebrations. The brand reported significant participation on the first day, as visitors engaged with the on-ground experiences.
As part of the initiative, devotees were offered Nihar Naturals Almond Coconut Hair Oil, positioned by the brand as a haircare companion during long days of pandal hopping and festive gatherings.
According to Kantar HHP data for MAT August 2026, one in two households in West Bengal chooses Nihar Naturals as part of its haircare routine. The company said the initiative aims to strengthen its connection with Bengali consumers by integrating everyday haircare with the cultural traditions of Durga Pujo.
In Kolkata, the activation offers the brand an opportunity to connect directly with consumers during one of the city’s biggest festive periods. On-ground engagement at high-footfall pandals can help strengthen brand visibility and consumer interaction in West Bengal’s competitive personal-care market.