Business - The Purbottar

24 Feb

Jayant Chaudhary launches ‘Badhna Hai Toh Yahan Judna Hai’ campaign to boost digital skilling via SIDH

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Union Minister of State (Independent Charge) for Skill Development and Entrepreneurship and Minister of State for Education Shri Jayant Chaudhary on Saturday launched a nationwide awareness campaign titled “Badhna Hai Toh Yahan Judna Hai” to strengthen India’s digital skilling ecosystem. The campaign was unveiled on the sidelines of the India AI Impact Summit 2026 and aims to expand participation in the Skill India Digital Hub (SIDH). Legendary actor Amitabh Bachchan has been roped in to amplify the campaign’s outreach and encourage citizens to register on SIDH, which has already onboarded more than 1.5 crore candidates. Positioned as a key digital…

24 Feb

New Delhi hosts first-ever Darjeeling youth delegation led by Harsh Vardhan Shringla

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In a landmark initiative for the hills, the first-ever youth delegation from Darjeeling will visit New Delhi under the leadership of Member of Parliament Harsh Vardhan Shringla. The 20-member delegation marks the first organised youth group from Darjeeling to undertake an institutional and leadership exposure programme of this scale in the national capital. The visit aims to provide firsthand exposure to key constitutional institutions and inspire leadership among young participants. A major highlight of the programme will be an interaction with the Vice President of India and other senior dignitaries of the Government of India, offering delegates direct insight into…

24 Feb

IBM opens AI GovTech Innovation Center in Lucknow, signs MoUs with UP govt

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IBM on February 22, 2026 inaugurated its AI GovTech Innovation Center in Lucknow, marking a major push to strengthen artificial intelligence-led governance in India. The Centre was inaugurated by Yogi Adityanath in the presence of Arvind Krishna, Chairman, President and CEO of IBM, Sandip Patel, Managing Director of IBM India & South Asia, and Manindra Agrawal, Director of Indian Institute of Technology Kanpur, along with other officials. The Center will act as a collaborative platform to design and scale trusted AI solutions to improve productivity, transparency and public service delivery. Speaking at the event, Arvind Krishna said AI will define…

24 Feb

Human-Centric AI Session at India AI Impact Summit 2026 charts roadmap for skill India

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The Ministry of Skill Development and Entrepreneurship (MSDE) organised a high-level session titled “Human-Centric AI: How India Can Power the World through Talent, Trust and Technology” on the sidelines of the India AI Impact Summit 2026, described as the largest AI gathering in the Global South. The session, held under the Expert Engagement Group discussions, focused on India’s role in shaping a responsible and inclusive AI ecosystem. Professor Bhaskar Chakravorti, Dean of Global Business at The Fletcher School, Tufts University, delivered the keynote address on “Human Flourishing in the Age of AI,” stressing that AI leadership will depend on trust…

24 Feb

Netflix drops trailer of ‘Accused’, psychological drama on power and public scrutiny to premiere Feb 27

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Netflix has unveiled the trailer of Accused, a psychological drama thriller directed by Anubhuti Kashyap and produced by Dharma Productions. Starring Konkona Sensharma and Pratibha Rannta, the film will premiere on February 27 on the streaming platform. The trailer offers a tense glimpse into the life of Dr. Geetika Sen, a respected surgeon and gynaecologist whose world begins to collapse after allegations of sexual misconduct surface at her workplace. As public scrutiny intensifies, the strain spills into her marriage with Dr. Meera. Set against a backdrop of emotional restraint, the film avoids sensationalism and instead explores ambiguity, power, bias and…

24 Feb

Coca-Cola India Brings Back Rimzim Jeera with a New Campaign That Refuses To Be Subtle

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India rediscovers its love for local flavours, Coca-Cola is bringing back its cult classic Rimzim Jeera with a comeback that’s anything but quiet. Led by the thought “Jeere mein heera, Rimzim Jeera,” the new campaign marks Rimzim’s bold return—not just as a nostalgic favourite, but as a proudly OG ethnic beverage for every generation. Leaning into nostalgia with a playful twist, the campaign revives Rimzim Jeera’s retro charm and reimagines an iconic R.D. Burman track [Duniya Mein Logo Ko…], transforming the familiar “Biiraa..Taraa taraa taraa..” into an unforgettable “Jeeeeera.” Set in everyday moments, the film celebrates Rimzim Jeera’s distinctive taste…

24 Feb

Turkish Airlines wins best in-flight entertainment in Europe for fourth year at 2026 APEX awards

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Turkish Airlines has been named Best in Entertainment in Europe at the 2026 APEX Official Airline Ratings, marking the fourth consecutive year the carrier has received the honour. The recognition reflects continued passenger appreciation for the airline’s in-flight entertainment experience. The APEX Official Airline Ratings, organised by the Airline Passenger Experience Association, are based entirely on neutral and independently verified passenger feedback. The ratings are compiled in partnership with TripIt and Concur. For the 2026 edition, passengers evaluated more than one million flights operated by over 600 airlines worldwide through a five-star rating system. Airlines were assessed across five core…

23 Feb

ITC Sunrise launches ‘The Lost Recipe’ to revive forgotten Indian flavours in Assam

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ITC Ltd.’s Sunrise Spices has launched ‘The Lost Recipe’ initiative in Assam, a heritage cooking competition aimed at reviving forgotten Indian dishes and traditional culinary techniques. The event, held in Guwahati on February 22, brought together over 100 home cooks and heritage food enthusiasts who presented age-old recipes along with the stories and cultural memories behind them. Built on the theme ‘Old is Gold’, the competition encouraged participants to showcase slow cooking, smoking methods and intricate spice layering. The dishes were judged by an eminent jury led by celebrated Assamese chef Atul Lahkar, known for his work in preserving regional…

23 Feb

In Howrah, BC Jindal Foundation’s Skill Centre strengthens employability of youth and women through industry-relevant training

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BC Jindal Foundation has launched a major skill development push in Howrah to enhance employability among youth and women through industry-relevant vocational training. The initiative is being implemented through the “BC Jindal Skill Centre” at Belur and aims to train over 1,000 candidates annually from marginalized communities. The foundation, the social arm of BC Jindal Group, said the programme will cover nine vocational trades across five sectors; healthcare, hospitality, apparel, IT and industrial technology. Courses include Industrial Electrician, Multi Skill Technician, Sewing Machine Operator, Domestic Data Entry Operator, Child Caretaker, Housekeeping, Food and Beverage Services, Phlebotomy Technician and General Duty…

23 Feb

Bhasha Sanskriti Milan Utsav 2026 celebrates linguistic unity in Kolkata

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The 21st edition of Bhasha Sanskriti Milan Utsav, organised by the Guwahati-based Byatikram Group in association with Meraki Associates, was held at Vivanta Kolkata, EM Bypass on the occasion of International Mother Language Day (Ekushey February). The event featured a literary discussion on noted author and Vedic scholar Acharya Subhendu Sorcar, followed by a book signing of INDUS – Knowledge of Life and BHUMI – The Sacred Land. Eminent guests included Prof. Rajiv Bandyopadhaye, Prof. Ashish Paul of Jadavpur University, Palash Chaturvedi, Sukamal Maity and Ghulam Ahmed, among others. A key highlight was the Ekushey Samman 2026 felicitation ceremony. Awardees…