WhatsApp has announced the launch of Meta Business Agent, an artificial intelligence-powered solution designed to help businesses engage with customers and manage operations round the clock, at the third edition of its annual Business Summit in Mumbai. The company also introduced the Meta Business Agent Platform for large enterprises, enabling them to build, customise and deploy AI-powered business agents at scale.Meta Business Agent is designed to deliver faster and more personalised customer experiences by answering business-specific queries, recommending products, booking appointments, qualifying leads, escalating conversations to human support when required and helping businesses close sales. The AI tool also provides business owners with conversation insights and summaries of missed interactions to improve operational efficiency.
Meta India Managing Director and Country Head ArunSrinivas said India has become one of the world’s most dynamic markets for conversational business, adding that the new AI-powered solution would help businesses strengthen customer relationships, improve efficiency and unlock growth.The Meta Business Agent Platform integrates with enterprise systems such as Shopify, Zendesk and Shopee while working alongside the WhatsApp Business Platform. Early adopters including Swiggy, Madhulika Enterprises and Kaizen Adventours showcased how the platform has helped improve customer engagement, automate repetitive tasks and enhance conversions.
In Kolkata, the launch is expected to benefit the city’s growing ecosystem of retailers, e-commerce sellers, educational institutions, travel operators and service-based businesses that increasingly rely on WhatsApp for customer communication. The AI-powered platform could help Kolkata enterprises improve response times, automate customer support and expand digital commerce while reducing operational costs, particularly among small and medium-sized businesses seeking scalable customer engagement solutions.