Business Bureau - The Purbottar

14 Oct

Monkey Shoulder’s global bartending championship advances to India finale after Kolkata round

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Monkey Shoulder, the premium blended malt Scotch whisky brand, has concluded the Kolkata round of the ninth edition of the Ultimate Bartender Championship at Olterra, with more than 100 bartenders participating in a series of skill-based challenges. The competition, which has evolved into the World Ultimate Bartender Championship this year, tested participants on pouring, nosing, industry knowledge, customer service and drink preparation, emphasising both technical precision and hospitality skills. Hosted by ViditMantri, Brand Ambassador of Monkey Shoulder India, the Kolkata round selected Subho Roy, Sandeep and Naireet as the city finalists. The trio will compete against finalists from other cities…

14 Oct

PepsiCo India expands zero-sugar beverages and healthier snacking options amid changing consumer preferences

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PepsiCo India is accelerating its portfolio transformation by expanding lower-sugar beverages, wholegrain and millet-based snacks, and new food formats to cater to changing consumer preferences and growing interest in wellness. More than 70% of the company’s beverage portfolio currently comprises zero-sugar or mid-calorie options, with PepsiCo aiming to increase the share to 90–100% over time. Its offerings include Pepsi Black, 7UP Zero Sugar, Gatorade Zero and Nimbooz. In its foods business, the company has repositioned Quaker to highlight its protein, fibre and wholegrain credentials, alongside Red Rock Deli baked variants with 40% less fat and KurkureJowar Puffs. PepsiCo India said…

14 Oct

TVS Motor launches refreshed Radeon with LED lighting, prices start at ₹67,100

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TVS Motor Company on Tuesday unveiled a refreshed version of its Radeon commuter motorcycle, featuring updated styling, LED lighting and dynamic graphics, as the company seeks to attract a younger generation of riders ahead of the festive season. The new TVS Radeon features a full LED headlamp with signature lighting, LED turn indicators and a redesigned LED tail lamp with a 3D tunnel effect. Updates to the fuel tank, side panels and rear cowl give the motorcycle a more contemporary appearance. Despite the design changes, the company has retained the model’s longest-in-segment seat and reverse LCD instrument cluster with Real-Time…

14 Oct

Jawa Yezdi marks Czech Day 2026, highlights legacy and growth in India

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Jawa Yezdi Motorcycles celebrated Czech Day 2026 at the Embassy of the Czech Republic in New Delhi, highlighting Jawa’s heritage, its Czech origins and its longstanding connection with Indian motorcycling culture. Founded in Prague in 1929, Jawa introduced motorcycles such as the JAWA 500 OHV and JAWA 175 before gaining recognition for engineering innovations, including the Jawa Pérák. Its Indian journey began in 1960 with Ideal Jawa, building a loyal following across generations through motorcycling, motorsports and popular culture. Jawa’s revival in India in 2018 marked a new chapter, led by the Jawa 42, which helped establish the modern classic…

14 Oct

Jaipur Rugs annual sale offers up to 60% off, backs bicycle fund for rural girls

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Jaipur Rugs has announced the 2026 edition of its Annual Sale, offering discounts of up to 60% on approximately 10,000 handcrafted rugs while linking a percentage of sales to a Bicycle Fund for girls in rural India. Announced in New Delhi in October 2026, the sale features a wide selection of hand-knotted and hand-tufted carpets, flat-weave rugs, Dhurries and designer collections. The range includes the Manchaha collection, along with Brahmand, Jaanwar, Kavi and Concoction, showcasing traditional craftsmanship and contemporary design. The bicycle initiative aims to help girls in rural communities overcome transport barriers by making their journeys to school easier…

13 Oct

VIDA brings clean energy theme to Kolkata’s College Square Durga Puja

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VIDA, powered by Hero, has unveiled its ‘Bengal’s #1 Shakti’ installation at College Square Sarbojanin Durgotsab in Kolkata, combining the cultural significance of Durga Puja with the theme of clean energy and sustainable mobility. The installation at College Square Park depicts Maa Durga through illuminated line work against the backdrop of the park’s lake. Two life-size VIDA battery sculptures positioned alongside the artwork symbolise the energy behind her strength. Local artisans, or *karigars*, have crafted the installation’s frame from reclaimed metal, adding an element of material reuse to the display. The illuminated artwork and its reflection on the lake after…

13 Oct

JW Marriott launches ‘Stay in the Moment’ campaign featuring Aishwarya Rai Bachchan

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JW Marriott has unveiled its ‘Stay in the Moment’ campaign film featuring global brand ambassador Aishwarya Rai Bachchan, highlighting the importance of mindfulness, personal connections and meaningful experiences in luxury travel. Part of Marriott Bonvoy’s portfolio of more than 30 brands, JW Marriott’s latest campaign builds on its collaboration with Bachchan announced in June. Shot at JW Marriott Juhu, the film follows the actor through wedding celebrations, shared meals, toasts and moments of discovery, encouraging guests to slow down and appreciate experiences with loved ones. The film revolves around the question, “What makes a moment a moment?” and concludes with…

13 Oct

Thums Up launches third season of Toofani Biryani Hunt to discover India’s hidden culinary gems

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Thums Up has launched the third season of its Toofani Biryani Hunt, featuring chef Ranveer Brar and his team exploring lesser-known biryani destinations across India, in a campaign aimed at celebrating local culinary traditions and authentic flavours. The latest season focuses on hidden biryani gems, including long-established eateries, time-tested recipes and home chefs whose preparations have earned a loyal local following. The campaign encourages biryani enthusiasts to discover food destinations beyond popular and widely recognised establishments. For the first time, Thums Up has partnered with DAAWAT, the flagship basmati rice brand of LT Foods, to celebrate India's diverse biryani culture…

13 Oct

Sentient investigations flag animal welfare concerns across India’s dairy and poultry sectors

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Sentient investigations have documented animal welfare concerns across India’s dairy and poultry sectors, covering operations ranging from small dairy units housing 10 animals to large poultry facilities with estimated capacities of 2 lakh layer hens. The dairy investigation examined more than 100 units across Chandigarh, Punjab, Uttarakhand, Bihar, West Bengal and Chhattisgarh. The facilities housed between 10 and 500 animals, averaging around 50 per unit. Investigators reported overcrowding, prolonged tethering, untreated wounds, skin infections and inadequate shelter for calves. A separate investigation covered 21 layer-hen facilities across Haryana, Punjab, Madhya Pradesh and Tamil Nadu, with capacities ranging from approximately 3,000…

12 Oct

Medanta hosts women’s health talk in Guwahati to promote preventive care

Business BureauBusiness, Health

Medanta, in association with women’s empowerment organisation Aparupa, organised a Women’s Health Talk in Guwahati on Saturday to encourage women to prioritise preventive healthcare, recognise early warning signs and participate actively in medical decisions. Dr Amita Jain, Associate Director, Urogynaecology at Medanta Gurugram, highlighted how women often overlook their health while caring for their families. She stressed the importance of routine screenings, recognising persistent symptoms and shifting from reactive to preventive care. The session, launched by renowned writer, filmmaker and social activist Runa Laila, founder of Aparupa, also emphasised self-advocacy, preparation for medical consultations and the role of balanced nutrition,…