06
May
Telecom operator Vodafone Idea (Vi) has announced its entry into the fast-growing microdrama segment through its content platform Vi Movies & TV, offering content from Bullet Microdrama App free of cost. The move targets rising demand for mobile-first, short-format serialised content among India’s smartphone users. Microdramas, which are gaining traction rapidly, saw India account for 11% of global downloads in Q1 2025, touching 35 million installs. Industry estimates project the market to grow to $1.5 billion by 2026 and $4.5 billion by 2030, driven by increasing consumption in Tier II and III markets and younger audiences. Daily watch time ranges…
