Business Bureau

Flipkart has reported a 50 per cent year-on-year growth in its food and nutrition category, driven by strong demand from Gen Z consumers and shoppers across Tier 2 and Tier 3 markets, signalling a structural shift in India's food retail landscape. The company said non-metro markets now contribute 65 per cent of category demand, while Flipkart Minutes accounts for 25 per cent, highlighting the rapid adoption of quick commerce. The growth was showcased at Flipkart Food Fest 3.0, which brought together more than 50 leading brands, over 1,000 creators, celebrity chefs and entertainers, alongside over 10 product launches. According to…

Flipkart has reported a 50 per cent year-on-year growth in its food and nutrition category, driven by Gen Z consumers and shoppers from Tier 2 and Tier 3 markets, signalling a significant shift in India's food consumption patterns. The homegrown e-commerce marketplace said Flipkart Minutes accounted for 25 per cent of overall category demand, while non-metro markets contributed 65 per cent of total demand, reflecting rising adoption of healthier and premium food products beyond major cities. The company said Gen Z recorded 60 per cent annual growth, with products such as protein oats, protein peanut butter, gourmet chocolates and protein…

A young insurance advisor named Supriya is at the heart of a new initiative that seeks to make life insurance easier to understand for millions of Indian families. In a move aligned with the vision of “Insurance for All”, Shri Ajay Seth, Chairman of the Insurance Regulatory and Development Authority of India (IRDAI), unveiled a Consumer Awareness Comic Book Series designed to simplify insurance concepts through relatable storytelling rather than technical jargon. Launched on the occasion of National Insurance Awareness Day, the comic series explains important concepts such as the Married Women’s Property (MWP) Act, Waiver of Premium (WoP) and…

Netflix has announced that its upcoming military drama *Operation SafedSagar*, inspired by one of the Indian Air Force's most significant wartime operations during the 1999 Kargil War, will premiere globally on August 7. The series is based on the untold story of the Golden Arrows Squadron and highlights the courage, sacrifice and determination of IAF personnel during one of the world's highest air wars. Directed by Oni Sen and created by Abhijeet Singh Parmar and KushalSrivastava, the series features Siddharth, Jimmy Shergill, AbhayVerma, DiaMirza, PrajaktaKoli, AdilHussain, MihirAhuja, TaarukRaina, ArnavBhasin and Amrita Bagchi. Netflix India said the series is the platform's…

Renault India has entered into a strategic partnership with [Indian Institute of Technology Kanpur to strengthen its vehicle research and development capabilities in the country by leveraging the institute's advanced National Wind Tunnel Facility (NWTF).Under the collaboration, Renault India will use the state-of-the-art facility to carry out aerodynamic and wind-noise testing for its passenger vehicles, supporting the development of next-generation models with improved efficiency, safety and performance. The company said the initiative combines Renault's global engineering expertise with IIT Kanpur's advanced research infrastructure to enable more precise vehicle validation and product optimization. Dr. Vikraman V, Chief of Engineering, Renault Group…

TVS Motor Company and Indian Oil Corporation Limited (IndianOil) have entered into a strategic partnership to promote sustainable last-mile LPG cylinder distribution across India by deploying TVS King Kargo HD commercial vehicles through IndianOil's extensive distributor network. The Memorandum of Understanding (MoU) was signed in Coimbatore, marking the beginning of a long-term collaboration focused on cleaner and more efficient commercial mobility. Under the partnership, TVS Motor will work with IndianOil's network of more than 13,000 LPG distributors to facilitate the adoption of TVS King Kargo HD vehicles for doorstep cylinder deliveries. The initiative aims to reduce carbon emissions, improve operational…

Nuvoco Vistas Corp. Ltd. has inaugurated its Limla Cement Plant in Surat, marking the company's entry into Gujarat and strengthening its presence in Western India. The facility, comprising a 2 million tonnes per annum (MMTPA) grinding unit under its subsidiary Vadraj Cement Limited (VCL), forms part of VCL's total installed capacity of 6 MMTPA and represents a key milestone in Nuvoco's expansion strategy.The company acquired Vadraj Cement Limited in June 2025 through the Corporate Insolvency Resolution Process (CIRP) for ₹1,800 crore. VCL's assets include a clinker unit and captive limestone reserves at Kutch, a grinding unit at Limla, and a…

Coca-Cola has rolled out its nationwide marketing campaign, “The Lost Voices”, leveraging India’s passionate football fan base to strengthen consumer engagement during the FIFA World Cup season. Launched under the company’s global “Feel It All” platform, the campaign transforms the real, hoarse voices of devoted football supporters into the voice of Coca-Cola’s social media campaign, reinforcing the beverage giant’s long-standing association with FIFA® and its strategy of connecting with consumers through culturally relevant experiences. The campaign highlights the enthusiasm of football fans across Kerala, Goa, Assam and West Bengal, where millions passionately support international teams despite India not having featured…

Tata Motors reinforced its leadership in the commercial passenger vehicle segment by unveiling its next-generation mobility portfolio at Prawaas 5.0, launching the new Ultra Prime and StarbusPrime range of buses alongside a comprehensive lineup of CNG and electric mobility solutions. The move reflects the company's strategic focus on strengthening its presence across school, staff, tourism, intercity, intracity and last-mile transportation markets. The expanded portfolio includes the LPO 1620 CNG, Ultra Prime LPO 412, Ultra Skool 9/9 EV, Magic EV, Winger Plus and the Ultra Prime RE Concept. The new bus range offers refreshed styling, enhanced interiors, improved ride quality and…