Business Bureau

SBI General Insurance has launched a new motor insurance film featuring actor and brand ambassador PankajTripathi as part of its integrated brand campaign, 'ChuniyeBharosa, ApnoSa', reinforcing the importance of choosing a trusted insurance partner for vehicle protection. The latest campaign highlights the company's focus on building customer confidence by encouraging vehicle owners to look beyond policies and select insurers that offer dependable support throughout the ownership journey. The film will be promoted across television, print, outdoor, OTT and digital platforms to reach a wider audience. Speaking on the campaign, SBI General Insurance Managing Director and CEO Naveen Chandra Jha said…

TVS Motor Company has expanded its TVS Raider Super Squad Edition portfolio with the launch of a new Marvel Doctor Doom-inspired variant, introducing a Spectral Green colourway aimed at strengthening the motorcycle's appeal among young riders. The new edition was unveiled through a post-credit reveal following screenings of *Spider-Man: Brand New Day* in select theatres across India, drawing inspiration from Marvel's iconic post-credit tradition. The latest Super Squad Edition features a distinctive multi-tone travel finish that transitions from green to brown, reflecting the character's commanding persona. The motorcycle retains the performance package of the Raider 125, including its three-valve engine,…

ABD Maestro Pvt. Ltd., the luxury and super-premium spirits business of Allied Blenders & Distillers Limited (ABD), has advanced its nationwide bartending competition, Bar Maestro, to the second round after receiving more than 350 entries from seven cities. Organised in partnership with the Tulleeho Beverage Academy, the competition has shortlisted 160 bartenders whose creations will now compete for a place in the national finals. The inaugural round also generated significant online engagement, attracting over 7.6 million Instagram views. The opening challenge required participants to create an original highball cocktail using WOODBURNS Contemporary Indian Whisky, with entries judged on creativity, technical…

The National Payments Corporation of India (NPCI) has launched a public awareness initiative urging citizens to stay vigilant against text message scams, warning that fraudsters are increasingly exploiting trust, fear and urgency to target users of digital payment platforms. As India advances towards a digital-first economy, NPCI said awareness remains one of the strongest safeguards against financial fraud. According to NPCI, fraudulent SMS messages are designed to trick users into compromising their money, personal information or digital accounts by impersonating banks, government agencies, telecom operators, delivery companies or other trusted organisations. Scammers commonly attempt to persuade users to click fake…

PNB MetLife India Insurance Company Limited has expanded its presence in the Northeast with the opening of a new branch in Shillong, aiming to improve access to life insurance products and customer services in Meghalaya. The insurer said the new branch is part of its strategy to strengthen its physical presence and make insurance services more accessible by offering policy support and financial advisory closer to customers.With the latest addition, PNB MetLife now operates 185 offices across India. The company said the expansion is intended to enhance customer engagement while providing easier access to protection and savings solutions through a…

Coca-Cola India's lemon and lime beverage brand Sprite has launched a new nationwide campaign, 'Spicy Laga. Sprite Utha.', positioning the drink as a companion for consumers who enjoy spicy food. The campaign features actor and Sprite brand ambassador Sharvari alongside comedian Sunil Grover and is built around the consumer habit of reaching for a chilled Sprite after eating spicy dishes. The campaign film, available in multiple regional languages including Hindi and Bengali, is set in a restaurant where Sunil Grover serves increasingly spicy dishes through his comic characters, while Sharvari responds by reaching for a chilled Sprite. According to the…

The launch of the upgraded Stayfree® Secure XL underscores the increasing emphasis on innovation, consumer-centric product development and wider access in India's menstrual hygiene sector, aligning with broader efforts to improve women's health and hygiene outcomes. Stayfree®, one of India's leading menstrual hygiene brands, has introduced the upgraded product featuring a pioneering 'Pad Change Alert' backed by its patented Double Leak Lock Technology, offering Double Protection for up to 12 hours. The upgraded Stayfree® Secure XL uses two protective barriers, with the outer barrier gradually turning red to signal when it is time to change the pad, helping users manage…

Transport Corporation of India Ltd. (TCI) reported a 9.1 per cent year-on-year increase in consolidated revenue to ₹12,548 million for the quarter ended June 30, 2026, driven by steady demand across automotive, consumer goods and quick-commerce segments. The integrated logistics and supply chain solutions provider said EBITDA rose 5.2 per cent to ₹1,599 million during the quarter, while profit after tax (PAT) slipped marginally by 0.6 per cent to ₹1,066 million from ₹1,072 million in the corresponding period last year. On a standalone basis, the company recorded revenue of ₹11,116 million, up 7.5 per cent from a year earlier. Standalone…

Telecom infrastructure company Indus Towers has expanded its flood relief operations in Assam, extending assistance to around 1,100 flood-affected families across Charaideo, Sivasagar and Jorhat districts as the state continues to grapple with the impact of severe flooding. The relief distribution was carried out under the company's flagship corporate social responsibility (CSR) programme, Pragati, through centres at Sonari and Teok. Families received comprehensive relief kits containing dry rations, WASH (Water, Sanitation and Hygiene) supplies and essential medical items. Specially designed kits were also distributed to pregnant women, new mothers and children aged between six months and two years to address…

Signature Packaged Drinking Water has completed three years of its mangrove restoration initiative in Odisha, regenerating over 62 acres of degraded coastal land and planting more than 30,000 mangrove saplings across five coastal villages in Astaranga.The community-led project, announced on the occasion of World Mangrove Day, has focused on restoring coastal ecosystems while creating livelihood opportunities for local communities. Building on the progress achieved in Odisha, the brand said it is now preparing to expand the initiative to Goa. Speaking on the milestone, AananditaDatta, Vice President & Portfolio Head – Marketing, Diageo India, said the brand has remained committed to…