15
Oct
TVS iQube has launched its new “EV yani iQube” campaign ahead of the festive season, positioning electric mobility as a practical choice for Indian families. The campaign builds on the brand’s customer base of over one million across the country. Conceptualised by Dentsu, the film features a young boy questioning his parents about their choice of scooter, using a relatable family narrative to highlight the vehicle’s everyday utility. It showcases features including Smart Hill Hold, a claimed 212 km IDC range and 32-litre storage capacity through scenarios involving family outings, inter-city visits and carrying a cricket kit. The campaign reflects…
