Business - The Purbottar

29 Jun

Road safety experts push evidence-based measures to curb fatalities by 2030

Business BureauBusiness

With India reporting more than 1.8 lakh road crash fatalities in 2024, policymakers, researchers, enforcement agencies and civil society representatives convened in Kolkata on Thursday to deliberate on strategies aimed at reducing road deaths and serious injuries by 50 per cent by 2030. The high-level dialogue, organised by the Road Safety Network (RSN) in partnership with IIT Kharagpur at the IIT Kharagpur Research Park, focused on evidence-based policy interventions, scientific speed management and safer urban mobility. Government officials, public health experts and road safety practitioners discussed measures to strengthen road safety through data-driven planning, improved infrastructure and coordinated institutional action.…

29 Jun

KDK Software taps BomanIrani to promote AI-driven compliance transformation

Business BureauBusiness

KDK Software has launched a new brand campaign featuring acclaimed actor BomanIrani as the tax compliance technology company seeks to position artificial intelligence and cloud-based solutions at the centre of India’s evolving compliance ecosystem.The campaign comes amid growing digitisation of India’s tax and regulatory framework, where businesses, Chartered Accountants and finance professionals are increasingly dealing with complex requirements related to GST, TDS, Income Tax, litigation management, notices and regulatory reporting. KDK said compliance is rapidly evolving from a routine back-office function into a strategic business capability that supports decision-making, governance and operational efficiency. The company highlighted its flagship AI-enabled platform,…

27 Jun

Jerai Fitness bets on India’s fitness boom with launch of ‘Last One Standing’ championship

anuprova EditorBusiness

Jerai Fitness Limited has announced the launch of “Last One Standing”, a national strength and endurance championship aimed at tapping into India’s rapidly expanding fitness market. The event, backed by Reebok as its merchandise and fitness accessories partner, is scheduled to make its debut in Mumbai on December 13, 2026, with registrations opening from Tuesday. The company said the one-day championship is designed as a large-scale fitness platform that brings together athletes, gym enthusiasts and fitness-conscious individuals from across the country. Participation for the inaugural edition has been capped at 500 entrants. Unlike traditional single-discipline contests, “Last One Standing” will…

27 Jun

West Bengal emerges as India’s strongest market for long-term crypto investing: Survey

anuprova EditorBusiness

West Bengal has emerged as India’s most conviction-driven crypto currency market, with nearly six in 10 crypto traders in the state identifying as long-term buy-and-hold investors, according to a new survey by crypto exchange platform Mudrex.The findings, released in the How India Trades Crypto 2026 report, are based on responses from 6,120 active crypto traders and investors across 22 states. The survey found that 60% of crypto traders in West Bengal consider themselves long-term holders, the highest proportion among all states and significantly above the national average of 41.2%. The report also highlights a broader shift in investor behaviour across…

27 Jun

Kraus Jeans enters Northeast market with first Guwahati store

Business BureauBusiness

Women’s apparel brand Kraus Jeans has expanded its retail presence into Northeast India with the launch of its first store in Guwahati, marking the company’s 31st exclusive brand outlet across the country. The new outlet, located at Roodraksh Mall on G.S. Road in Guwahati, was inaugurated on June 20 and spans 550 sq. ft. To mark the launch, the company is offering customers a promotional deal of “Buy 2 or More and Get 40% Off” on selected styles. The store will showcase some of Kraus Jeans’ popular collections, including Super Wide Leg, Straight Fit, Wide Leg denim, the Linen Collection…

27 Jun

Precision medicine reshapes cancer treatment, says Medanta oncologist

Business BureauBusiness

Advances in precision medicine are transforming cancer treatment by enabling doctors to tailor therapies to the unique genetic and biological characteristics of individual tumors, according to oncologists at Medanta – The Medicity, Gurugram. Dr. KunjahariMedhi, Senior Director, Medical Oncology at MedantaGurugram, said cancer care has moved beyond the traditional one-size-fits-all approach. He noted that molecular profiling and genomic testing now allow clinicians to identify specific biomarkers and genetic signatures within tumors, helping them select treatments that are more effective, less toxic and better suited to each patient. Highlighting recent breakthroughs, Dr. Medhi said immunotherapy is emerging as a powerful treatment…

27 Jun

Two Leading Brands, One Sweet Mission: Alpenliebe and Swiggy Launch Sweetest City Challenge

Business BureauBusiness

Alpenliebe, from the house of Perfetti Van Melle India, announced that it has partnered with Swiggy (Swiggy Ltd, NSE: SWIGGY / BSE: 544285), India’s pioneering on-demand convenience platform, to launch the Alpenliebe Sweetest City Challenge , to reinforce that delivery partners are the backbone of India’s growing new-age economy, navigating countless conversations across cities every single day. The challenge will be live across 20+ cities of India including Pune, Mumbai, Bengaluru, Kolkata, Chennai, and Delhi. This one-of-its-kind initiative is designed to encourage millions of consumers, who interact with delivery partners across cities, to add a small gesture of appreciation, warmth…

27 Jun

HCLFoundation invites applications for Edition XII of HCLTech Grant

Business BureauBusiness

HCLFoundation, which drives the corporate social responsibility agenda of global technology company HCLTech in India, announced Edition XII of HCLTech Grant to provide a platform to non-profits in India to create sustainable, community-led change across rural India.A total of ₹24 crore will be provided to NGOs, selected by an esteemed jury, for transformative projects in sustainable rural development across the themes of water, biodiversity, health and education. Four winning NGOs from each category will receive ₹5 crore each, while eight other NGOs will receive ₹50 lakh each for their proposed projects. The last date for submitting applications on www.hclfoundation.org/hcltech-grant is …

27 Jun

Amazon’s $48 Billion India Strategy Targets AI, Jobs and Digital Growth

nanika EditorBusiness

Amazon has announced a major expansion of its India strategy, committing an additional $13 billion investment by 2030, taking its total planned investment in the country to $48 billion over the next five years. The announcement came after Amazon chief executive officer Andy Jassy met Prime Minister Narendra Modi on Thursday. The new investment will primarily focus on artificial intelligence and cloud infrastructure, with more than $21 billion allocated to strengthen Amazon Web Services (AWS) capabilities in India. The company said the expansion will significantly enhance data centre capacity in Mumbai and Hyderabad, enabling wider access to AI tools, cloud…

27 Jun

20 years of leadership amid evolving global dynamics: ArcelorMittal Executive Chairman Lakshmi Mittal marks 20th anniversary highlighting India as a key driver of global growth

Business BureauBusiness

ArcelorMittal Executive Chairman Lakshmi Mittal has stated that the last 20 years has been characterized by China’s remarkable growth. Now it is India’s turn, with massive infrastructure expansion, rapid urban housing growth, and energy transition infrastructure all on the cards. “If I look back over the 20 years, I genuinely believe that the merger did indeed create a stronger company, benefiting from greater scale, diversification, resilience and strategic reach. Clearly – as is always the way - there have been events we did not anticipate. The aftershocks of the Global Financial Crisis are still with us, and the fallout from…