Motorola has expanded its smartphone portfolio with the launch of the moto g77 POWER, aiming to strengthen its position in India’s competitive mid-premium 5G smartphone market. Priced at an effective Rs 23,999 for the 8GB+128GB variant, the device will be available from July 13 via Flipkart, Motorola.in and leading retail stores. The smartphone is powered by the MediaTek Dimensity 6400 processor and features a 50MP Sony LYTIA 600 camera with Quad Pixel technology, AI-powered photography tools, an 8MP ultra-wide lens and a 32MP front camera. It also offers a 6.72-inch FHD+ 120Hz display, a 7,000mAh battery with up to three days of claimed backup, 30W TurboPower charging, Dolby Atmos stereo speakers, Android 16, Google Gemini integration, Corning Gorilla Glass 7i protection, MIL-STD-810H military-grade durability, IP64-rated protection, RAM Boost up to 24GB, expandable storage up to 1TB and premium Pantone-inspired vegan leather finishes. Buyers will also be eligible for an exclusive Jio OTT bundle offer.
Motorola India Managing Director T.M. Narasimhan said the new smartphone reflects the company’s strategy of making premium camera technology, AI capabilities and long-lasting battery performance more accessible while addressing evolving consumer expectations.
The launch is expected to intensify competition in the Asansol smartphone market, where demand for AI-enabled 5G devices with strong cameras and extended battery life continues to grow. Retailers in the city are likely to see interest from students, young professionals and content creators seeking premium specifications below the Rs 25,000 price segment. Industry observers believe Motorola’s combination of advanced imaging technology, durable design and competitive pricing could help the brand strengthen its foothold against established rivals during the upcoming festive buying season.