Shalimar Paints has launched Xtra Tough Hi-Sheen, a premium exterior emulsion aimed at meeting the growing demand for durable and high-performance exterior coatings in India. The company said the new product combines long-lasting protection with a high-sheen finish, offering homeowners an exterior paint solution designed to withstand varied climatic conditions while maintaining its appearance over time.
The newly introduced exterior emulsion features an advanced dust-repellent formulation that helps prevent dirt accumulation, along with anti-algal and anti-fungal properties to protect walls from moisture-related damage. Powered by UV & Sun Reflect Technology, the product is designed to minimise heat absorption and reduce colour fading caused by prolonged exposure to sunlight. Available in more than 2,000 shades, Xtra Tough Hi-Sheen is backed by an eight-year performance warranty and is targeted at both new construction and renovation projects.
Commenting on the launch, Shalimar Paints Managing Director and Chief Executive Officer KuldipRaina said consumer preferences in the exterior paints segment are increasingly shifting towards products that combine aesthetics with long-term performance. He said performance-led innovation is becoming a key factor influencing purchase decisions as the premium paints category continues to evolve.
In Kolkata, the launch is expected to strengthen Shalimar Paints’ presence in eastern India, where demand for premium exterior coatings continues to grow amid rising residential construction and home renovation activities. Industry observers believe the introduction of performance-focused products with advanced weather protection and extended warranties is likely to intensify competition in the region’s premium paints segment while catering to consumers seeking durable and low-maintenance exterior solutions.