27
Jul
SunfeastYiPPee! celebratedOdisha's rich culinary heritage during the RathYatra with the launch of 'BaroMasa, YiPPee! Parba', a cultural and culinary initiative inspired by the state's traditional philosophy of 'BaroMasa, TeroParba' (12 months, 13 festivals). The campaign showcased 13 innovative noodle-based interpretations of iconic Odia festive dishes, offering visitors a contemporary take on regional flavours. Set up at Puri Beach, the themed pavilion featured 12 month-inspired windows representing the Odia calendar, each highlighting a unique noodle recipe inspired by traditional festive cuisine. Popular dishes such as Potala Posta, Dahi Bara Aloo Dum, Chaula Bara and Muga Dali Khichdi were reimagined using YiPPee!…
