Business - The Purbottar

14 Oct

Jaipur Rugs annual sale offers up to 60% off, backs bicycle fund for rural girls

Business BureauBusiness

Jaipur Rugs has announced the 2026 edition of its Annual Sale, offering discounts of up to 60% on approximately 10,000 handcrafted rugs while linking a percentage of sales to a Bicycle Fund for girls in rural India. Announced in New Delhi in October 2026, the sale features a wide selection of hand-knotted and hand-tufted carpets, flat-weave rugs, Dhurries and designer collections. The range includes the Manchaha collection, along with Brahmand, Jaanwar, Kavi and Concoction, showcasing traditional craftsmanship and contemporary design. The bicycle initiative aims to help girls in rural communities overcome transport barriers by making their journeys to school easier…

13 Oct

VIDA brings clean energy theme to Kolkata’s College Square Durga Puja

Business BureauBusiness

VIDA, powered by Hero, has unveiled its ‘Bengal’s #1 Shakti’ installation at College Square Sarbojanin Durgotsab in Kolkata, combining the cultural significance of Durga Puja with the theme of clean energy and sustainable mobility. The installation at College Square Park depicts Maa Durga through illuminated line work against the backdrop of the park’s lake. Two life-size VIDA battery sculptures positioned alongside the artwork symbolise the energy behind her strength. Local artisans, or *karigars*, have crafted the installation’s frame from reclaimed metal, adding an element of material reuse to the display. The illuminated artwork and its reflection on the lake after…

13 Oct

JW Marriott launches ‘Stay in the Moment’ campaign featuring Aishwarya Rai Bachchan

Business BureauBusiness

JW Marriott has unveiled its ‘Stay in the Moment’ campaign film featuring global brand ambassador Aishwarya Rai Bachchan, highlighting the importance of mindfulness, personal connections and meaningful experiences in luxury travel. Part of Marriott Bonvoy’s portfolio of more than 30 brands, JW Marriott’s latest campaign builds on its collaboration with Bachchan announced in June. Shot at JW Marriott Juhu, the film follows the actor through wedding celebrations, shared meals, toasts and moments of discovery, encouraging guests to slow down and appreciate experiences with loved ones. The film revolves around the question, “What makes a moment a moment?” and concludes with…

13 Oct

Thums Up launches third season of Toofani Biryani Hunt to discover India’s hidden culinary gems

Business BureauBusiness

Thums Up has launched the third season of its Toofani Biryani Hunt, featuring chef Ranveer Brar and his team exploring lesser-known biryani destinations across India, in a campaign aimed at celebrating local culinary traditions and authentic flavours. The latest season focuses on hidden biryani gems, including long-established eateries, time-tested recipes and home chefs whose preparations have earned a loyal local following. The campaign encourages biryani enthusiasts to discover food destinations beyond popular and widely recognised establishments. For the first time, Thums Up has partnered with DAAWAT, the flagship basmati rice brand of LT Foods, to celebrate India's diverse biryani culture…

13 Oct

Sentient investigations flag animal welfare concerns across India’s dairy and poultry sectors

Business BureauBusiness

Sentient investigations have documented animal welfare concerns across India’s dairy and poultry sectors, covering operations ranging from small dairy units housing 10 animals to large poultry facilities with estimated capacities of 2 lakh layer hens. The dairy investigation examined more than 100 units across Chandigarh, Punjab, Uttarakhand, Bihar, West Bengal and Chhattisgarh. The facilities housed between 10 and 500 animals, averaging around 50 per unit. Investigators reported overcrowding, prolonged tethering, untreated wounds, skin infections and inadequate shelter for calves. A separate investigation covered 21 layer-hen facilities across Haryana, Punjab, Madhya Pradesh and Tamil Nadu, with capacities ranging from approximately 3,000…

13 Oct

India’s Food Regulator Intensifies Crackdown on E-Commerce and Dark Stores

nanika EditorBusiness

India’s top food safety regulator, the Food Safety and Standards Authority of India (FSSAI), is preparing to implement tighter rules for quick-delivery online platforms, including Blinkit, Swiggy Instamart, and Amazon Now, as part of an intensified nationwide crackdown on unsafe practices across the world’s largest consumer market. According to FSSAI Chief Executive Officer Rajit Punhani, e-commerce represents the next major focus area for accountability, with upcoming regulations expected to mandate the clear display of manufacturing dates, expiry dates, and batch numbers on all online food listings. Platforms will also be held responsible for misleading manufacturer claims, while dark kitchens and…

13 Oct

India Growth Outlook Upgraded: IMF Raises 2026 Projection to 7% and Expects Sustained Momentum

sunny EditorBusiness

The International Monetary Fund (IMF) has issued a major update in 2026 upgrading India's growth projection to 7 percent from its previous estimate of 6.4 percent, fueled by strong domestic demand and continuous contributions from the services sector. Despite global hurdles like heavy oil prices and geopolitical tensions that have left many nations struggling, the IMF's October World Economic Outlook (WEO) revised the figures upward from an earlier 6.7 percent estimate following an impressive first-quarter performance for FY27 where India's GDP grew by 7.8 percent year-on-year, closely mirroring the Reserve Bank of India's decision to hike its FY27 growth forecast…

12 Oct

Medanta hosts women’s health talk in Guwahati to promote preventive care

Business BureauBusiness, Health

Medanta, in association with women’s empowerment organisation Aparupa, organised a Women’s Health Talk in Guwahati on Saturday to encourage women to prioritise preventive healthcare, recognise early warning signs and participate actively in medical decisions. Dr Amita Jain, Associate Director, Urogynaecology at Medanta Gurugram, highlighted how women often overlook their health while caring for their families. She stressed the importance of routine screenings, recognising persistent symptoms and shifting from reactive to preventive care. The session, launched by renowned writer, filmmaker and social activist Runa Laila, founder of Aparupa, also emphasised self-advocacy, preparation for medical consultations and the role of balanced nutrition,…

12 Oct

Navi Mumbai Bengali Association to blend culture, music and cuisine at 47th Sharodotsav

Business BureauBusiness

The Navi Mumbai Bengali Association (NMBA) is set to host its 47th Sharodotsav from October 16 to 20, 2026, at the CIDCO Exhibition Centre in Vashi, bringing Bengali cultural traditions, devotional rituals, music and cuisine to visitors across the Mumbai Metropolitan Region (MMR). MrSomnathChatterjee, General Secretary, said the five-day celebration would showcase Bengali heritage and create a festive atmosphere. Ashim Kumar Dey also said the event would bring together Bengali traditions, devotional rituals and cultural performances. Themed “Sarodiya – From Soul to Soil”, the festival will feature a 13-foot eco-friendly Durga idol crafted from Ganga soil. The event will be…

12 Oct

BIBA unveils Durga Puja 2026 collection to tap Bengal’s festive fashion demand

Business BureauBusiness

BIBA has unveiled its Durga Puja 2026 festive collection, ‘Too BIBA To Blend In’, as Bengal prepares for its annual festival of fashion, family gatherings and pandal-hopping. The collection is rooted in Indian maximalism and brings together traditional crafts, contemporary silhouettes and festive detailing for the modern Indian woman. The collection features Kalamkari heritage florals, Banarasi brocade, Sanganeri hand-block prints, metallic satin and zari across lehengas, anarkalis, kurta sets, co-ords, shararas, kalidaars and farshi sets. An expanded lehenga range focuses on movement, pairing flared skirts with fitted blouses and coordinated dupattas. Evening styles include halter-neck kurtas and sleeveless jacket sets…