17
Jun
Music fans travelling to Assam for major concerts are doing more than enjoying live performances—they are helping drive tourism, local businesses and economic growth, according to a new report released by BookMyShow, Assam Tourism Development Corporation Ltd. (ATDC) and EY-Parthenon.The report, *The Assam Blueprint: Turning Live Music Economy into a Tourism Multiplier*, estimates that Assam’s live entertainment ecosystem could generate more than ₹700 crore in cumulative economic impact over the next five years through a steady pipeline of marquee events. The study highlights Post Malone’s first-ever India solo headline concert in Guwahati in December 2025, which generated an estimated ₹43…
