Startup success story: A Kolkata woman who upskilled at Scaler Built a startup that is being used by 2 lakh people daily
At 29, Kolkata’s Antara Sarkar has already navigated through multiple career chapters. An alumnus of NIT Durgapur, she worked as a civil structural engineering professional for nearly eight years. Entrepreneurship was never her initial plan, it emerged from a desire to build something of her own. That ambition eventually led her to Scaler and to launch Vedaz.io, a platform at the intersection of spirituality and technology. Building a startup brought with it a challenge she had not anticipated. While she visioned the product, every technical decision depended on someone else.
Whether it was product development, feature implementation, or understanding what was technically possible, she found herself relying heavily on co-founders and external developers. Rather than accepting it, Antara decided to learn technology herself. Not because she wanted to become a software engineer, but because she wanted to understand and shape the product she was building. The timing could hardly have been more demanding. While she was pregnant, Antara began her upskilling journey at Scaler, continuing as a new mother, balancing coursework with raising a young child and running an early-stage venture. She immersed herself in software development, data engineering, and machine learning to actively shape her business’ direction.
One of the most significant outcomes came when she shifted Vedaz.io’s focus from paid acquisition to an organic, analytics-driven growth strategy. The results were striking, daily impressions grew from roughly 2,000 to over 200,000, without a corresponding rise in ad spend. Today, Vedaz.io is evolving into an AI-driven astrology platform that combines spirituality with personalised technology experiences. Antara’s journey reflects a broader shift, where India’s founders are choosing to build technical capabilities themselves rather than outsource critical knowledge.