21
Aug
PlatinumRx, the Bengaluru-based platform helping Indian households cut their medicine bills by offering trusted branded generic alternatives, has now crossed ten lakh patients served nationwide and Indian families saving ₹137 Crore on medicines. Growing up, Piyush an IIM Calcutta alumnus noticed a pattern that played out in countless Indian households. People with chronic conditions bought the same medicines month after month, often for years or even a lifetime. Families simply paid whatever the prescription cost, rarely stopping to ask if an equally effective, lower-priced alternative with the exact same composition was available. For most Indian households, that was just how…
