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Tanishq has introduced its ‘Hues’ collection, signalling a broader shift in India’s jewellery consumption pattern towards design-led and value-added segments ahead of Akshaya Tritiya. The move aligns with evolving consumer behaviour, where jewellery is increasingly seen as a form of personal expression rather than solely a store of value. The collection, crafted in 18kt gold, features 100% natural gemstones including emeralds, amethysts, citrines, tourmalines and tanzanites, sourced globally and selected through strict quality standards. Inspired by the vibrance of an Indian summer, ‘Hues’ incorporates sculptural designs, layered colour compositions and cuts such as marquise, tabiz and cabochon. Techniques like bunching…

AAA Conclave 2026 saw participation from leading industry players as Stonelam showcased its design and material expertise at the second edition of the event held in Shillong from April 3 to 5. Centered on the theme “Regionalism in Architecture – A New Paradigm,” the conclave brought together architects, designers, and stakeholders from North-East India and across the country. The event featured exhibitions, panel discussions, and collaborative sessions focusing on the role of regional identity in shaping contemporary architecture. Stonelam used the platform to engage with the architectural community and highlight its capabilities as a comprehensive façade solutions provider. The company…

Swedish beauty and wellness brand Oriflame has launched its month-long “Whosthat360 North-East Yatra” from April 7, aimed at promoting social selling as a viable income opportunity among young consumers. The initiative spans 13 cities across the Northeast and eastern India, combining beauty experiences with entrepreneurship outreach. The yatra commenced at Lady Keane College in Shillong and will travel through Agartala, Aizawl, Dimapur and Kohima before entering Assam. In the state, it will cover Guwahati College on April 21, followed by stops in Nagaon and Dibrugarh. The tour will further move to Itanagar, Siliguri and Durgapur, concluding in Kolkata on May…

Tractors and Farm Equipment Limited (TAFE), one of the world’s largest tractor manufacturers, inaugurated its adaptive research centre, JFarm Rajasthan, at Bhawani Mandi on April 2, 2026, aimed at enhancing farm productivity and empowering farmers through sustainable practices. The facility was inaugurated by Sandeep Sinha in the presence of local government representatives, dealer partners and farmers, with opening remarks by T. R. Kesavan. The state-of-the-art centre includes a Customer Experience Centre for live product demonstrations, a Product Training Centre for hands-on technical training, and a Farmer Interaction Center focused on knowledge sharing and modern agricultural techniques. TAFE said the integrated…