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India’s bridal jewellery segment is witnessing renewed traction ahead of the wedding season, with Tanishq launching its ‘Maithili’ collection under the Rivaah sub-brand, timed with Akshaya Tritiya. The collection, inspired by Madhubani art, reflects a growing market trend of culturally rooted yet contemporary jewellery offerings. Crafted in 18KT gold, the collection features traditional motifs such as lotus, peacock and fish, alongside intricate filigree and rawa craftsmanship. It offers a complete bridal trousseau, including chokers, haars, jhumkas and nathiya. Key innovations include a modular Maang Tikka with detachable elements and a reinterpreted Chudamani—linked to the Ramayana—designed for dual use as a…

Hindustan Petroleum Corporation Limited (HPCL) has maintained uninterrupted supply of fuel and LPG across the country despite a recent surge in demand in some regions. Between April 1 and 6, the company recorded petrol sales of 2,27,086 KL and diesel sales of 4,05,398 KL, indicating strong consumption trends. To support this demand, HPCL dispatched 40,215 tankers carrying petrol, diesel and PDS kerosene, ensuring smooth availability across its retail network. In the LPG segment, HPCL delivered 75,18,000 cylinders during the same period. This included 1,45,447 Free Trade LPG cylinders of 5 kg and 13,600 cylinders of 2 kg, aimed at improving…

A new study by Snap Inc. and Kantar India has highlighted how Augmented Reality (AR) is emerging as a powerful tool to counter rising ad fatigue among Gen Z users in India. The report, titled State of AR in India, found that 92% of Indian consumers believe AR will transform how they shop, learn, and connect online. The study shows that AR is delivering stronger engagement compared to traditional formats. AR lenses generate over twice the effectiveness and three times the efficiency in capturing active user attention. Notably, three in five Gen Z users said AR holds their attention longer…

Amid ongoing LPG cylinder shortages across several parts of India, marked by supply delays, refill constraints and longer waiting periods, daily cooking routines have been disrupted for many households. In response, Godrej Jersey, a subsidiary of Godrej Agrovet Limited, has put forward a practical approach to help consumers adapt during the crisis. Through a recent content initiative, the brand is encouraging households to adopt alternative cooking methods using appliances such as microwaves, air fryers and electric kettles. It highlights that meals like pulao, paneer dishes, sandwiches and chaat-style snacks can still be prepared without LPG, promoting flexibility and creativity in…