Instamart, the quick commerce platform operated by Swiggy, has announced the return of its flagship Quick India Movement (QIM) sale ahead of the festive season, offering discounts of up to 50-90% across electronics, laptops, home appliances, beauty, toys and everyday essentials.
The sale is live on both the Instamart and Swiggy apps, with products ranging from everyday essentials starting at ₹9 to premium brands including Apple, Samsung, OnePlus, JBL, LEGO, Bosch, Philips, boAt, Bergner, Home Centre, Raymond Home and Tupperware.
In electronics, the Apple iPhone 17 Pro 256GB is available at ₹1,19,999, Samsung smartphones start at ₹10,999 and Apple MacBooks at ₹66,900. Other offers include a Bosch Mixer Grinder at ₹2,499, JBL Speaker at ₹3,999, MagSafe Power Bank at ₹999 and Ninja Portable Blender at ₹2,999. HDFC Bank Credit Card users can avail savings of up to ₹5,500 on select products.
The sale also covers beauty and personal care products with discounts of up to 80%, while home, kitchen and dining products carry discounts of up to 90%. Toys start at ₹89, with LEGO and Barbie also featuring in the sale.
In Kolkata, the festive shopping season could provide a strong opportunity for quick-commerce platforms as consumers increasingly seek convenient access to electronics, household products, beauty items and gifting essentials. The combination of festive demand, competitive pricing and rapid delivery is expected to support Instamart’s assortment-led push in the city’s urban market.
Additional card offers include 10% discounts on select transactions using HDFC Bank Credit Cards, Axis Bank MyZone Credit Cards and eligible Visa cards, while Swiggy HDFC Bank Credit Card users can avail up to 10% cashback on eligible transactions.