08
Oct
Kolkata, October 7, 2026: Bandhan Mutual Fund has launched ‘BattisWali Smile’, a new film under its Salary Wala Plan campaign, using humour and a familiar payday emotion to simplify the concept of Systematic Withdrawal Plans (SWPs). The campaign builds on the universal feeling associated with receiving money regularly, regardless of whether an individual is salaried, self-employed, a business owner or retired. The film revolves around the humorous idea that “32 comes after 31”, with the ‘32nd’ representing the smile that follows a salary credit. The campaign positions SWPs as a way of creating regular cash flow from investments, while the…
