Piruz Areez Khambatta, Chairman of Rasna Group has launched his new book Ashoi: The Zoroastrian Art of Success and Immortality and announced an entrepreneurial fund aimed at supporting next-generation enterprises and leadership development. The launch event was held at The Taj Mahal Palace in Mumbai and was attended by Kiren Rijiju, Rajya Sabha MP Milind Deora, former Bombay High Court judge Justice Shahrukh J. Kathawalla, and several members of the Parsi community and business sector.
Speaking at the event, Khambatta said the book seeks to bring ancient Zoroastrian wisdom into a modern and practical framework focused on integrity, discipline, ethical living and nation-building. The book presents 51 principles drawn from over 3,000 years of Zoroastrian teachings and explores the reasons behind the Parsi community’s reputation for business success, adaptability and trust. An entrepreneurial fund was also unveiled in partnership with the World Zarathushti Chamber of Commerce to mentor and financially support early-stage ventures, especially among Parsi youth. The initiative also aims to encourage talented entrepreneurs to build enterprises in India in line with Prime Minister Narendra Modi’s ‘Viksit Bharat 2047’ vision.
In Guwahati, the initiative reflects a growing trend of value-driven entrepreneurship and mentorship-focused business ecosystems in India. Business circles in the Guwahati market believe such leadership and startup-focused initiatives could inspire young entrepreneurs in the Northeast to explore ethical and innovation-led enterprises.