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Tata Consultancy Services (TCS) has maintained that the United States government’s decision to suspend its participation in the Permanent Labour Certification (PERM) programme will not disrupt its customer engagements or workforce strategies, supported by a plan to recruit 15,000 new employees in the US over the next five years. The announcement follows a broader crackdown by the Trump administration against skilled-worker immigration programmes, announced jointly by US Vice President JD Vance and Labor Secretary Keith Sonderling, which also targets major technology firms such as Infosys, Wipro, HCLTech, Cognizant, Capgemini, Microsoft, and Adobe over alleged misuse of the H-1B visa system…

Indriya, the jewellery brand from the Aditya Birla Group, has unveiled its Diwali campaign ‘Festival of Love’, featuring actors Aditi Rao Hydari and Siddharth, highlighting moments of affection, togetherness and personal connection amid the festive celebrations. Rooted in Indriya’s ‘Us in We’ philosophy, the campaign film follows Aditi and Siddharth as they prepare to host friends for Diwali. The film captures their playful exchanges and intimate moments during the festive preparations, culminating in a gesture that prompts their friends to ask, “Aaj Diwali haiya Valentine’s Day?” The campaign also marks the launch of Padmika, Indriya’s new festive jewellery collection crafted…

Sprite, Coca-Cola’s lemon-lime flavoured beverage brand, has launched ‘Sprite Truth & Spice’, an eight-episode digital entertainment series that combines celebrity pairings, spicy food, challenges and candid conversations. Marking Sprite’s first foray into the game-show format, the series draws on India’s affinity for spicy food and authentic conversations. The episodes feature personalities including comedian Aaditya Kulshreshth, popularly known as Kullu, travel creator Larissa D’sa, digital creator Shreya Kalra with Rishabh Jaiswal, cricketer Arshdeep Singh with Samreen Kaur, music producer and singer-songwriter Garv Taneja with Nandini Nayal, actors Shantanu Maheshwari and Shruti Sinha, Varun Sood and Vihaan Samat, stand-up comedians Swati Sachdeva…

Allied Blenders and Distillers Limited (ABD), one of India’s leading spirits companies, has launched its premium whisky brand ‘The Indian Edit’ in Assam, targeting the growing demand for premium and differentiated spirits among contemporary Indian consumers. The company said the whisky blends Indian malt and grain spirits with fine Scotch malts, offering notes of vanilla, caramel and gentle oak, along with warmth, richness and a long finish. The brand has been positioned around the idea of modern Indian identity and consumers’ growing confidence in shaping traditions into a distinct personal expression. The packaging incorporates Indian cultural references, including regional languages…

Amazon has eliminated approximately 1,000 white-collar positions primarily within its core Stores division, impacting employees across India, the United States, and the Kingdom as part of ongoing corporate restructuring during its Prime Big Deal Days shopping event. Internal Slack records indicate that customer service and selling partner services bore the brunt of these reductions, which follow an expansive wave of over 30,000 layoffs initiated last year and stretching into January. Founder and executive chairman Jeff Bezos attributed those earlier structural downsizing decisions to overzealous headcount expansion during the frantic, high-demand Covid-19 pandemic era when homebound consumers overwhelmingly relied on e-commerce…

Godrej Consumer Products Limited (GCPL) has strengthened its manufacturing presence in Indonesia with the inauguration of the first phase of a new facility at the Kendal Special Economic Zone, as part of an IDR 500 billion (approximately Rs 250 crore) investment. Godrej Consumer Products Indonesia (GCPI), which has operated in Indonesia since 2010, said the business has grown 4.5 times, with brands including HIT, Stella, Mitu and NYU reaching around one in four Indonesian households. The first phase covers 2.5 hectares of the company’s 5.5-hectare Kendal site and will focus on household insecticides, catering to domestic demand and exports. GCPL…

Homegrown consumer technology brand MIVI has entered the smartphone market with the launch of its first handset, the Mivi One 5G, which will go on sale exclusively on Flipkart during the Big Billion Days festive sale. The smartphone will be available at an effective price of ₹11,999 for the 4GB RAM + 128GB storage variant, while the 6GB + 128GB and 8GB + 128GB variants will be priced at ₹13,499 and ₹14,999, respectively. The prices include applicable bank/UPI offers and are subject to Flipkart and partner-bank terms. Early access begins at midnight on October 8 for eligible Flipkart Plus, VIP…

Homegrown consumer technology brand Mivi has launched sales of its first smartphone, the Mivi One 5G, exclusively on Flipkart during the Big Billion Days festive sale, with effective prices starting at ₹11,999. Early access begins at midnight on October 8 for eligible Flipkart Plus, VIP and Black members and eligible cardholders, while open access starts October 9. The smartphone is priced at ₹11,999 for the 4GB+128GB variant, ₹13,499 for the 6GB+128GB model and ₹14,999 for the 8GB+128GB version, including applicable bank/UPI offers. The original prices are ₹14,999, ₹15,999 and ₹16,999, respectively. Mivi One 5G is powered by the 4nm Qualcomm…