23
May
Coca-Cola India celebrated 50 years of Maaza®, marking the journey of one of India’s most recognised mango drink brands since its launch in 1976. The company said Maaza® has remained closely connected with India’s love for mangoes, becoming a familiar part of summer memories, family gatherings and everyday celebrations across generations. Coca-Cola India said the brand has evolved over the decades while retaining its core identity rooted in the taste and experience of mangoes. From campaigns such as ‘Taaza Mango, Maaza Mango’ to ‘Maaza Ho Jaaye’, the company said the brand has continued to strengthen its emotional connection with consumers.…
