24
Oct
ITC Foods’ Sunfeast Mom’s Magic Shines has transformed Harish Park into “Kolkata’s Shiniest Pujo Pandal” under its festive campaign, “Ei Pujo, Shine Koro!”, celebrating the creativity and vibrancy of Durga Puja. The installation features a 1,200 sq. ft. illuminated façade resembling a larger-than-life Shines biscuit. Created using more than 1.7 lakh lights spanning 3,600 feet, the display involved over 80 local artisans. The experience was inaugurated by acclaimed Indian actor Rituparna Sengupta. Suraj Kathuria, vice-president and head of marketing, Biscuits, ITC Foods, said the campaign aims to extend the idea of shine beyond the product and celebrate the different ways…
