14
Aug
Indriya, the jewellery brand from Aditya Birla Group, has appointed actor Krithi Shetty as its brand ambassador for the southern markets and unveiled its Varalakshmi campaign ahead of the festive season. The campaign positions Shetty as the face of Indriya’s festive jewellery collection, drawing on the cultural significance of Varalakshmi celebrations across Andhra Pradesh, Telangana and Karnataka. Rooted in themes of prosperity, devotion and togetherness, the campaign showcases heritage-inspired jewellery reinterpreted through contemporary design. The collection features temple jewellery elements including nakkashi craftsmanship, Goddess Lakshmi motifs, lotuses, peacocks, kasu-inspired designs and temple detailing. Crafted in antique gold finishes and complemented…
