16
Jul
Sunrise Pure Masala, part of ITC Ltd., organised its flagship Shuddhotsav initiative during the Ambubachi Mela 2026 at the Kamakhya Temple in Guwahati, serving thousands of devotees through a community outreach programme held from June 21 to 26. As part of the six-day initiative, the brand served freshly prepared khichdi to more than 500 devotees every day and engaged with over 3,000 visitors at the festival venue. The programme combined community service with consumer engagement activities, reinforcing the brand's presence among devotees attending one of Northeast India's largest and most revered religious gatherings. Commenting on the initiative, Piyush Mishra, Business…
