Business Bureau

ITC Ltd.’s Sunrise Spices has released a special Rongali Bihu musical tribute, reinforcing its deep cultural connect with Assam through a curated music video celebrating the state’s traditions, food, and festive spirit. Known for its regional offerings such as Duck Curry with Ashgourd masala and Til Chicken masala, the brand said it continues to honour Assam’s culinary and cultural identity through meaningful storytelling. Created in collaboration with Baahi, the fusion Bihu track blends traditional rhythms with contemporary elements, capturing the essence of Bohag Bihu through visuals of Goru Bihu, egg fight rituals, and Gamusa weaving. The composition by Assamese musician…

Hindustan Petroleum Corporation Limited (HPCL) has highlighted how its digital-first LPG booking system is driving efficient and timely cylinder deliveries across India. The company said that 99.2 per cent of bookings are now made through digital platforms such as IVRS, SMS, WhatsApp, and HP PAY, enabling real-time processing from the moment a request is placed. Between April 1 and 18, HPCL delivered over 230 lakh LPG cylinders nationwide, supported by a strong logistics network and over 1.43 lakh tankers ensuring steady supply. Orders are automatically routed to nearby distributors, with systems aligning inventory and delivery schedules based on demand clusters.…

Renault Group has unveiled its ‘FutuREady India’ strategy, marking a major push to position India at the core of its global growth roadmap. Announced by CEO François Provost, the plan aims to make India one of Renault’s top three global markets by 2030 while strengthening its engineering, manufacturing, and export capabilities. As part of its largest product-led expansion in India, Renault will roll out a seven-model portfolio by 2030, spanning compact cars to SUVs with multi-energy powertrains, including strong hybrids and electric vehicles. The lineup includes the recently unveiled Renault Duster and the Bridger Concept, previewing a new compact SUV.…

World Heritage Day–2026 was celebrated by Cooch Behar Archive (CBA) through its new initiative – ‘Talks on Heritage with Emphasis on Cooch Behar: What the Young Generation Thinks’ at its official address at the historical house of the Folklorist and Researcher late Harish Chandra Paul, at 49, Sunity Road, Cooch Behar. The programme was inaugurated on about 05:00 PM by lighting the lamp by our honourable guest, Dr. Madhuparna Mitra Guha, Associate Professor of History, University B.T. & Evening College, Cooch Behar. The Welcome Speech was delivered by Mr. Monosij Sen, Executive Member, CBA. This was followed by a brief…

Hindustan Petroleum Corporation Limited (HPCL) is scaling up access to clean cooking fuel through its Free Trade LPG (FTL) cylinder initiative, aimed at supporting migrant workers, small businesses, and low-income households across India. Between April 1 and 17, 2026, HPCL supplied over 4.65 lakh 5 kg cylinders and more than 22,700 2 kg cylinders, indicating rising demand for smaller, portable fuel solutions in urban and semi-urban areas. Unlike traditional LPG connections, FTL cylinders offer flexibility, lower upfront costs, and ease of use—making them suitable for street vendors, small eateries, and mobile families. The initiative is backed by HPCL’s robust distribution…

Bajaj Auto Ltd has announced the return of its iconic motorcycle, the Pulsar 180, featuring new graphics, an LED headlamp, LED blinkers, and a Bluetooth-enabled digital console. The bike has been priced at Rs 1,22,490 (ex-showroom Delhi) and reintroduced in response to strong rider demand. The relaunch coincides with 25 years of the Pulsar brand, which debuted with the Pulsar 150 and Pulsar 180, reshaping India’s performance biking segment. The company said the Pulsar 180 had originally set benchmarks by combining higher engine performance with everyday usability, helping usher in the era of sports motorcycling in the country. The updated…

Bajaj Auto Ltd. has launched its new electric three-wheeler portfolio under the brand Bajaj WEGO, marking what it calls India’s widest range of EV 3-wheelers across passenger and cargo segments. The new lineup offers a class-leading range of up to 296 km and starts at Rs. 3,11,908 (ex-showroom Delhi). The WEGO portfolio includes passenger variants—P50, P70 and P90 series—and cargo models under the C90 range. The vehicles are powered by an electric drivetrain with 2-speed auto transmission, regenerative braking and an advanced battery management system aimed at reducing range anxiety and improving long-term ownership value. Features include Bluetooth connectivity, digital…

Xiaomi India has announced the launch of its first Mini LED television lineup in the country, the Xiaomi TV S Mini LED Series, marking its entry into advanced display technology in India. The new series is built on QD Mini-LED technology, combining Quantum Dot colour with precise Mini LED backlighting to deliver improved contrast, brightness, and colour accuracy. The televisions offer peak brightness of up to 1200 nits, along with Dolby Vision, HDR10+, and Filmmaker Mode to ensure cinematic viewing aligned with creators’ intent. The lineup supports 4K Ultra HD resolution and features DLG 120Hz, MEMC, and Auto Low Latency…

India Yamaha Motor Pvt. Ltd. has announced a design upgrade to its Fascino 125 Fi Hybrid scooter, aiming to strengthen its appeal among young, style-conscious urban riders. The updated model features a refreshed rear design with a trimmed length, giving it a more compact and contemporary silhouette while improving manoeuvrability in city conditions. The redesign focuses on a sculpted tail section with new taillights, flashers, and Yamaha’s signature V-shaped taillight, offering a premium and balanced rear profile. Developed by Yamaha’s India-based R&D team, the enhancements, including new decals, are based on customer feedback and reflect a design-led, customer-centric approach. Chairman…

Indriya, Aditya Birla Jewellery, on April 16 announced a long-term partnership with actor Krithi Shetty, beginning with its Akshaya Tritiya 2026 campaign, as the brand looks to deepen consumer connect and expand its market presence. The campaign, launched around Akshaya Tritiya, highlights themes of prosperity, continuity and new beginnings, positioning jewellery as an emotional experience rather than a transactional purchase. Krithi Shetty, known for her contemporary yet culturally rooted appeal, is projected as a reflection of the “modern Indriya woman” — confident, expressive and tradition-driven. Set against a festive backdrop, the campaign film shows the actor engaging with temple-inspired jewellery…