Sovereign AI cloud service provider BharathCloud has partnered with AI-driven technology company ibentos to advance AI-powered brand marketing and event technology across India and Canada.
The partnership was formalised following discussions at the India-Canada Business Summit held alongside the 7th India-Canada Ministerial Dialogue on Trade and Investment, chaired by Union Commerce and Industry Minister Piyush Goyal. Goyal said bilateral trade in goods and services reached $23.66 billion in 2024, while merchandise trade stood at nearly $8.98 billion, marking a 10% year-on-year increase.
Under the partnership, BharathCloud will use ibentos HYPE, an AI-powered marketing platform, to create and manage on-brand campaigns at scale and explore offering similar capabilities to its customers. The companies will also collaborate on AI-led event experiences, enterprise event technology, virtual experiences and AI adoption.
BharathCloud Co-Founder Rahul Takkallapally said the partnership would help deliver smarter and more interactive marketing, event and digital engagement experiences. ibentos Co-founder and CMO Jaspinder Bhatia said the collaboration could strengthen the BharathCloud brand while providing scalable AI marketing solutions.
In Kolkata, the partnership could support businesses, particularly MSMEs and event-led enterprises, seeking cost-efficient digital marketing and technology solutions as AI adoption gains momentum in the city.
ibentos has powered more than 3,000 events across over 30 countries, while BharathCloud provides AI, cloud, HPC and digital transformation services.