20
Jul
AWL Agri Business Ltd. (formerly AdaniWilmar Limited) has strengthened its presence in the home and personal care segment by relaunching the bathing soap portfolio of its Alife brand with four new variants featuring upgraded formulations, skincare-inspired ingredients and contemporary packaging under the new brand promise, "KhubsuratiKuchhKhaas." The refreshed range was officially launched on July 15 at the company's Mundra manufacturing facility in the presence of 50 of Alife's leading distributors from across India, underscoring the company's focus on expanding its consumer base and reinforcing trade partnerships. The relaunched portfolio comprises Active Nimboo, HaldiChandan, Rozy Glow and Fresh Lily. According to…
