HYBE will bring its flagship Weverse Con Festival to India for the first time on March 27–28, 2027, with New Delhi set to host the festival’s inaugural edition outside South Korea.
The two-day event will feature Indian and international artists, including K-pop performers, alongside special collaborative stages, live entertainment, interactive fan engagements, brand activations and cultural experiences. The festival aims to connect artists and fans through an immersive experience combining online fandom with live performances.
HYBE chief executive Jason Jaesang Lee said the event marks a new phase in the company’s “multi-home, multi-genre” strategy, underlining India’s importance in its global expansion. Weverse Company president Zooil Yang said the festival would extend the platform’s fan engagement services beyond the digital space.
The festival is co-produced and promoted by BookMyShow Live, with tickets available exclusively through BookMyShow. Kia India, Mastercard, Project B and Samsung are presenting partners, while NONGSHIM is an associate partner. Mastercard cardholders will receive exclusive access to pre-sale tickets.
In Guwahati, the festival could offer opportunities for travel agencies, hospitality businesses and entertainment-related services as fans from the Northeast consider travelling to New Delhi. The event may also strengthen regional interest in K-pop and international live music experiences.
HYBE INDIA is also conducting nationwide auditions to identify local talent and develop content with global reach.