Business Bureau - The Purbottar

06 Aug

NB Marks Strengthens Public Relations and Advertising Services Across North East India

Business BureauAssam

NB Marks has expanded its Public Relations and Advertising services across North East India, strengthening its presence in Assam, Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim, and Tripura. With operations spanning Guwahati, Dibrugarh, Jorhat, Tezpur, Silchar, Kamrup, Imphal, Shillong, Tura, Itanagar, Agartala, Aizawl, Gangtok, Kohima, Dimapur, and other key regional centres, the agency is committed to delivering strategic communication solutions tailored to the unique cultural and media landscape of the region. With over 15 years of experience, NB Marks has partnered with government departments, corporate organizations, educational institutions, healthcare institutions, startups, and NGOs to deliver impactful public relations, advertising, media…

06 Aug

Vi bundles Spotify Premium with prepaid plans to strengthen entertainment offerings

Business BureauBusiness

Vodafone Idea (Vi) has partnered with Spotify to introduce Spotify Premium as a bundled benefit across select prepaid recharge plans, aiming to strengthen its entertainment portfolio and attract India's growing base of digital-first consumers. The telecom operator on Monday launched three new prepaid recharge options that include Spotify Premium at no additional cost alongside voice, data and entertainment benefits. The flagship Rs. 435 Non-Stop Hero plan offers unlimited 4G/5G data, unlimited calls, 100 SMS per day, JioHotstar (Mobile) access and Spotify Premium with 28 days validity. The Rs. 250 prepaid plan provides 2GB data, unlimited calls, 300 SMS and Spotify…

06 Aug

Sony expands True RGB TV lineup with 115-inch flagship BRAVIA 9II

Business BureauBusiness

Sony India has expanded its premium television portfolio with the launch of the 115-inch (292 cm) BRAVIA 9II, the company's largest-ever BRAVIA television, as it strengthens its presence in the premium large-screen home entertainment segment. The unveiling was led by Sony India Managing Director Sunil Nayyar and Nezu Daisuke, Global Head of Home Product Business Division, Sony Corporation. With the launch, Sony's True RGB BRAVIA lineup now spans screen sizes from 55 inches (140 cm) to 115 inches (292 cm). The company said the new flagship television is powered by its proprietary RGB Backlight Master Drive Pro and BRAVIA XR…

06 Aug

Bajaj Life prioritises Assam flood claims as insurers strengthen disaster response

Business BureauBusiness

Bajaj Life Insurance has introduced an expedited claims settlement mechanism for policyholders affected by the Assam floods, reflecting the growing emphasis on operational resilience and rapid financial assistance by insurers during climate-related disasters. The company has established a dedicated claims settlement desk and simplified documentation requirements for eligible death claims in the flood-affected districts of Sivasagar, Charaideo, Jorhat and Golaghat. Claims arising from the disaster will receive the highest priority, enabling faster disbursal of insurance benefits to affected families. Under the revised process, nominees or legal heirs can submit proof of death due to floods issued by local municipal authorities,…

05 Aug

Eurofragance names Shekhar Srinivasan as India managing director to drive expansion

Business BureauBusiness

Global fragrance manufacturer Eurofragance has appointed Shekhar Srinivasan as Managing Director for India, strengthening its leadership team as it accelerates expansion in one of its fastest-growing markets. The appointment underscores the company's long-term commitment to India, where it has steadily expanded its operations since entering the market in 2018. Eurofragance said it has built a local workforce of more than 50 employees serving customers across the fine fragrance, home care and personal care segments. In his new role, Srinivasan will spearhead business growth, deepen customer partnerships, expand the company's market presence and oversee the next phase of expansion, including the…

05 Aug

Adani Group presents Vande Bharatam initiative to Assam CM

Business BureauBusiness

Representatives of the Adani Group on Monday met Assam Chief Minister Himanta Biswa Sarma as part of the nationwide outreach for Vande Bharatam, an entrepreneurship and innovation initiative launched by Adani Group Chairman Gautam Adani, and presented him with a programme kit, memento and a letter highlighting the initiative's objectives. During the meeting, the delegation briefed the Chief Minister on the initiative's vision of promoting innovation, entrepreneurship and grassroots talent across the country. According to the Adani Group, the programme has already received more than 400 applications from Assam, reflecting growing interest among aspiring entrepreneurs in the state. The Chief…

05 Aug

Yamaha revives MotoGP editions, expands FZ colour range in India

Business BureauBusiness

India Yamaha Motor Pvt. Ltd. on Tuesday announced the return of the popular Monster Energy Yamaha MotoGP Edition for the R15 V4 and MT-15 Version 2.0 motorcycles, citing strong customer demand for its racing-inspired models. The company also expanded the colour palette of its FZ range with new shades and updated graphics for the 2026 lineup. The latest MotoGP editions of the Yamaha R15 V4 and MT-15 Version 2.0 feature the brand’s signature MotoGP-inspired livery across the tank shrouds, fuel tank and side panels, along with race-bred graphics and premium styling elements aimed at enhancing their sporty appeal while reinforcing…

05 Aug

Tata Motors strengthens circular economy push with new vehicle scrapping facility in Patna

Business BureauBusiness

Tata Motors has expanded its vehicle recycling network with the inauguration of a new Re.Wi.Re (Recycle With Respect) Registered Vehicle Scrapping Facility (RVSF) in Patna, reinforcing its commitment to sustainable mobility and the circular economy. Inaugurated by Bihar Transport Minister DamodarRawat, the facility is spread across 5.5 acres, operated by the KalahanuBothra Group, and can safely dismantle up to 15,000 end-of-life vehicles annually across all brands and segments, including two-wheelers, three-wheelers, passenger vehicles and commercial vehicles. The minister said the facility supports the National Vehicle Scrappage Policy by enabling scientific disposal of old and unfit vehicles while encouraging owners to…

05 Aug

Boltt gears up for smartphone debut with Evo and Ace 5G launch on August 25

Business BureauBusiness

Homegrown smartphone brand boltt, backed by the Fire-Boltt group, has announced that it will launch its much-anticipated Evo and Ace 5G smartphones on August 25, marking its formal entry into India's competitive smartphone market. The company also unveiled a strategic partnership with Flipkart as the Title Sponsor of the e-commerce platform's Freedom Sale 2026, a move aimed at building nationwide brand visibility ahead of the product launch. The sponsorship coincides with Flipkart's Freedom Sale, scheduled from August 7 for early access members and from August 8 to August 15 for all customers. boltt said the campaign is part of its…

05 Aug

ICICI Prudential expands protection portfolio with affordable 10-year life cover

Business BureauBusiness

ICICI Prudential Life Insurance has expanded its protection portfolio with the launch of a 10-year life cover option under its ICICI PruiProtect Smart Plus plan, targeting customers with short-term financial obligations such as home loans, children's education expenses and business loans. The new offering is designed to provide higher life cover at lower premiums during the period when financial responsibilities are typically at their peak. Apart from life insurance coverage, the plan includes complimentary health and wellness services worth up to ₹67,100, an instant claims payout of ₹3 lakh and a 100 per cent payout on the diagnosis of a…