Business Bureau

Hero MotoCorp has launched the all-new Xtreme 160R 4V and refreshed Xtreme 250R, strengthening its premium motorcycle portfolio with upgraded performance, advanced rider-assistance technology and revised styling. The Xtreme 160R 4V is powered by a 163cc, four-valve, oil-cooled engine producing 17.1 PS and 14.6 Nm of torque. Features include three riding modes, segment-first cruise control, dual-channel ABS, Panic Brake Alert and a new TFT console. Prices start at Rs 1.27 lakh for the Standard variant, with the Pro and Carbon variants priced at Rs 1.37 lakh and Rs 1.41 lakh, respectively. The refreshed Xtreme 250R features a 250cc liquid-cooled engine…

TVS Jupiter has launched a new television commercial, “The Sway Wave”, ahead of the festive season, highlighting the colour-shifting spectral finish of its recently introduced dual-tone scooter variant. Conceptualised by Dentsu India, the campaign features everyday people tilting and swaying to observe how the scooter’s colours change with viewing angles. The film concludes with the tagline “Har angle se naya”, reinforcing the variant’s distinctive visual appeal. Alongside its styling, the advertisement showcases practical features, including a comfortable pillion backrest and spacious under-seat storage. The campaign aims to build awareness of the new variant while strengthening TVS Jupiter’s positioning as a…

Coca-Cola India is expanding its consumer engagement initiatives across Gujarat during Navratri, leveraging the festive season to strengthen brand visibility and beverage sales opportunities through activations at Garba venues, pandals, local markets and popular gathering spots. The company will participate in prominent destinations, including the United Garba Mahotsav, recognised as the world’s largest Garba celebration, and Lukshmi Vilas Palace Heritage Garba. It has also partnered with Rang Morla by Aditya Gadhvi, a popular Ahmedabad Garbapandal, as its beverage partner. The venue will feature beverage stalls, a Maaza mixology station and a dedicated selfie zone. Coca-Cola’s Coke On Wheels initiative will…

Coca-Cola India has launched ‘LaalMejhe’, a cultural initiative aimed at reviving Kolkata’s traditional adda culture during Durga Puja, recreating familiar neighbourhood gathering spaces where people can connect through conversations and shared experiences. Inspired by the courtyards, verandas and red oxide floors that have historically served as informal meeting places, the initiative seeks to bring back the spirit of unhurried conversations amid the city’s evolving urban landscape and festive bustle. While pandal hopping, food and celebrations remain central to Durga Puja, the initiative highlights spontaneous gatherings among friends, families and acquaintances as an integral part of Kolkata’s cultural identity. Designated LaalMejhe…

Nestlé India reported strong financial and operational performance in the second quarter of financial year 2026-27, with total sales rising 20.5% to Rs 6,782.2 crore, driven by robust double-digit volume growth across product groups. The company’s profit after tax increased 36.3% year-on-year to Rs 1,026.8 crore, while EBITDA margin stood at 23.8%. Domestic sales grew 20.4%, and earnings per share stood at Rs 5.32. Chairman and Managing Director Manish Tiwary said the company continued to invest in its brands, with advertising and marketing expenditure increasing 46%. He highlighted inflationary pressures, particularly food inflation, and said innovation, productivity and operational efficiencies…

From a newborn’s first Pujo to grandparents sharing festive stories over cups of tea, Britannia Marie Gold is turning everyday celebrations into the centrepiece of its latest campaign, ‘My Pujo Moment of Gold’, launched across West Bengal. The campaign invites consumers to capture their most treasured Durga Puja memories and share the stories behind them for a chance to win a gold coin. It highlights the personal experiences that shape the festival, including family reunions, neighbourhood preparations, dhaak rehearsals, pandal decorations and conversations over tea and biscuits. Siddharth Gupta, VP-Marketing, Britannia, said, “With ‘My Pujo Moment of Gold’, we wanted…

Paytm has partnered with Kolkata Metro to introduce mobile QR ticket booking on its app ahead of Durga Puja 2026, targeting increased demand for convenient public transport during the festive season. The service will allow passengers to book journeys between any two metro stations, receive QR tickets on their mobile phones and scan them directly at entry gates, reducing the need to queue at ticket counters. One 97 Communications Limited, which operates Paytm, has secured exclusive mobile ticketing rights for at least one year under the partnership. Kolkata Metro will promote the service through its official communication channels, while Paytm…

NPCI BHIM Services Limited (NBSL), a wholly owned subsidiary of the National Payments Corporation of India (NPCI), has launched Tatkal NPS on the BHIM Payments App, enabling eligible Indian citizens to open National Pension System (NPS) accounts through a three-step digital process without visiting a branch or submitting fresh paperwork. Announced on October 14, 2026, the facility, introduced by the Pension Fund Regulatory and Development Authority (PFRDA), uses existing bank-verified KYC details to simplify onboarding. Users need to enter their date of birth, select an eligible bank account and make their first contribution through UPI. The service is currently available…

Canara Robeco Asset Management Company Limited (AMC), investment manager to Canara Robeco Mutual Fund and India’s second-oldest mutual fund, has brought its ‘Nivesh Bus Yatra’ to Bihar to promote financial literacy and educate investors about mutual fund investments. The bus began its journey in Patna, travelled through Muzaffarpur and has now reached Darbhanga. It will subsequently visit Bhagalpur and Gaya, offering communities accessible information on investment concepts, long-term financial planning and common misconceptions about mutual funds through interactive sessions and digital resources. Rajnish Narula, managing director and chief executive officer of Canara Robeco AMC, said informed investors contribute to a…

Mahindra & Mahindra Ltd. on Thursday launched the XUV 3XO ZNG, its first mainstream CNG passenger vehicle, with prices starting at ₹9.99 lakh (ex-showroom). The new model combines turbocharged performance, fuel efficiency, advanced technology and safety features to strengthen the company's presence in the CNG SUV segment. Powered by a 1.2-litre mStallion turbocharged engine, the XUV 3XO ZNG delivers 82 kW of power and 200 Nm of torque in both CNG and petrol modes. The vehicle offers a certified fuel efficiency of 24.7 km/kg and accelerates from 0-60 km/h in 4.9 seconds in CNG mode. Its twin-cylinder CNG system is…