Business - The Purbottar

09 Apr

HPCL ensures steady fuel, LPG supply amid demand spike; cracks down on malpractices

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Hindustan Petroleum Corporation Limited (HPCL) has maintained uninterrupted supply of fuel and LPG across the country despite a recent surge in demand in some regions. Between April 1 and 6, the company recorded petrol sales of 2,27,086 KL and diesel sales of 4,05,398 KL, indicating strong consumption trends. To support this demand, HPCL dispatched 40,215 tankers carrying petrol, diesel and PDS kerosene, ensuring smooth availability across its retail network. In the LPG segment, HPCL delivered 75,18,000 cylinders during the same period. This included 1,45,447 Free Trade LPG cylinders of 5 kg and 13,600 cylinders of 2 kg, aimed at improving…

09 Apr

AR ads vreak through Gen Z fatigue, drive purchase decisions: Snap–Kantar study

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A new study by Snap Inc. and Kantar India has highlighted how Augmented Reality (AR) is emerging as a powerful tool to counter rising ad fatigue among Gen Z users in India. The report, titled State of AR in India, found that 92% of Indian consumers believe AR will transform how they shop, learn, and connect online. The study shows that AR is delivering stronger engagement compared to traditional formats. AR lenses generate over twice the effectiveness and three times the efficiency in capturing active user attention. Notably, three in five Gen Z users said AR holds their attention longer…

09 Apr

LPG shortage pushes kitchen shift, Godrej Jersey promotes smart cooking alternatives

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Amid ongoing LPG cylinder shortages across several parts of India, marked by supply delays, refill constraints and longer waiting periods, daily cooking routines have been disrupted for many households. In response, Godrej Jersey, a subsidiary of Godrej Agrovet Limited, has put forward a practical approach to help consumers adapt during the crisis. Through a recent content initiative, the brand is encouraging households to adopt alternative cooking methods using appliances such as microwaves, air fryers and electric kettles. It highlights that meals like pulao, paneer dishes, sandwiches and chaat-style snacks can still be prepared without LPG, promoting flexibility and creativity in…

09 Apr

Tanishq’s ‘Hues’ launch reflects structural shift in jewellery consumption trends

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Tanishq has introduced its ‘Hues’ collection, signalling a broader shift in India’s jewellery consumption pattern towards design-led and value-added segments ahead of Akshaya Tritiya. The move aligns with evolving consumer behaviour, where jewellery is increasingly seen as a form of personal expression rather than solely a store of value. The collection, crafted in 18kt gold, features 100% natural gemstones including emeralds, amethysts, citrines, tourmalines and tanzanites, sourced globally and selected through strict quality standards. Inspired by the vibrance of an Indian summer, ‘Hues’ incorporates sculptural designs, layered colour compositions and cuts such as marquise, tabiz and cabochon. Techniques like bunching…

08 Apr

Stonelam highlights design innovation at AAA Conclave 2026 in Shillong

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AAA Conclave 2026 saw participation from leading industry players as Stonelam showcased its design and material expertise at the second edition of the event held in Shillong from April 3 to 5. Centered on the theme “Regionalism in Architecture – A New Paradigm,” the conclave brought together architects, designers, and stakeholders from North-East India and across the country. The event featured exhibitions, panel discussions, and collaborative sessions focusing on the role of regional identity in shaping contemporary architecture. Stonelam used the platform to engage with the architectural community and highlight its capabilities as a comprehensive façade solutions provider. The company…

08 Apr

Oriflame’s Whosthat360 North-East Yatra Empowers Youth with Business Opportunities

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Swedish beauty and wellness brand Oriflame has launched its month-long “Whosthat360 North-East Yatra” from April 7, aimed at promoting social selling as a viable income opportunity among young consumers. The initiative spans 13 cities across the Northeast and eastern India, combining beauty experiences with entrepreneurship outreach. The yatra commenced at Lady Keane College in Shillong and will travel through Agartala, Aizawl, Dimapur and Kohima before entering Assam. In the state, it will cover Guwahati College on April 21, followed by stops in Nagaon and Dibrugarh. The tour will further move to Itanagar, Siliguri and Durgapur, concluding in Kolkata on May…

08 Apr

TAFE launches JFarm Rajasthan to boost farm productivity, strengthen sustainable practices

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Tractors and Farm Equipment Limited (TAFE), one of the world’s largest tractor manufacturers, inaugurated its adaptive research centre, JFarm Rajasthan, at Bhawani Mandi on April 2, 2026, aimed at enhancing farm productivity and empowering farmers through sustainable practices. The facility was inaugurated by Sandeep Sinha in the presence of local government representatives, dealer partners and farmers, with opening remarks by T. R. Kesavan. The state-of-the-art centre includes a Customer Experience Centre for live product demonstrations, a Product Training Centre for hands-on technical training, and a Farmer Interaction Center focused on knowledge sharing and modern agricultural techniques. TAFE said the integrated…

08 Apr

Tata Motors launches Intra EV Pickup at Rs 11.95 lakh, expands electric CV portfolio

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Tata Motors Limited has announced the launch of its all-new Intra EV Pickup, further strengthening its leadership in India’s electric commercial vehicle segment. Priced at an introductory ₹11.95 lakh (ex-showroom), the vehicle will be available across dealerships nationwide. The launch marks a significant expansion of Tata Motors’ electric small commercial vehicle portfolio, combining the proven Intra platform with a purpose-built electric architecture. Managing Director and CEO Girish Wagh said the move aligns with the company’s push for scalable, sustainable mobility solutions backed by strong government support and ecosystem partnerships. Designed for high productivity, the Intra EV Pickup offers a payload…

08 Apr

vivo launches V70 FE in India with 200MP camera, 7000mAh battery; prices start at Rs 37,999

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vivo India on Tuesday unveiled its latest smartphone, the V70 FE, expanding its V series portfolio with a focus on premium imaging, design innovation, and everyday performance. The device features a 200MP OIS ultra-clear main camera supported by an advanced AI Photography Suite, enabling enhanced zoom, portrait modes, and improved image clarity across lighting conditions. It also includes a 50MP front camera designed for detailed group selfies. The V70 FE introduces vivo’s first Darkness Glow Technology in the Northern Lights Purple variant, offering a luminous back panel effect in low light. It will also be available in Monsoon Blue. Powered…

07 Apr

Croma expands in Guwahati with 4th store on Zoo Road, announces launch offers up to 11% off

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Croma, the omni-channel electronics retailer from the Tata Group, has launched its fourth store in Guwahati and fifth in Assam, further strengthening its footprint in the Northeast. The new outlet, located on Zoo Road, spans 6,202 sq. ft. and aims to bring a comprehensive electronics shopping experience closer to consumers. Strategically situated in one of the city’s key commercial hubs, the Zoo Road store will cater to tech-savvy households and professionals with a wide range of products, including large appliances, consumer electronics, smartphones, computing devices, and home technology solutions. The store also offers live product demonstrations, expert guidance, and seamless…