Business - The Purbottar

27 Jun

Kraus Jeans enters Northeast market with first Guwahati store

Business BureauBusiness

Women’s apparel brand Kraus Jeans has expanded its retail presence into Northeast India with the launch of its first store in Guwahati, marking the company’s 31st exclusive brand outlet across the country. The new outlet, located at Roodraksh Mall on G.S. Road in Guwahati, was inaugurated on June 20 and spans 550 sq. ft. To mark the launch, the company is offering customers a promotional deal of “Buy 2 or More and Get 40% Off” on selected styles. The store will showcase some of Kraus Jeans’ popular collections, including Super Wide Leg, Straight Fit, Wide Leg denim, the Linen Collection…

27 Jun

Precision medicine reshapes cancer treatment, says Medanta oncologist

Business BureauBusiness

Advances in precision medicine are transforming cancer treatment by enabling doctors to tailor therapies to the unique genetic and biological characteristics of individual tumors, according to oncologists at Medanta – The Medicity, Gurugram. Dr. KunjahariMedhi, Senior Director, Medical Oncology at MedantaGurugram, said cancer care has moved beyond the traditional one-size-fits-all approach. He noted that molecular profiling and genomic testing now allow clinicians to identify specific biomarkers and genetic signatures within tumors, helping them select treatments that are more effective, less toxic and better suited to each patient. Highlighting recent breakthroughs, Dr. Medhi said immunotherapy is emerging as a powerful treatment…

27 Jun

Two Leading Brands, One Sweet Mission: Alpenliebe and Swiggy Launch Sweetest City Challenge

Business BureauBusiness

Alpenliebe, from the house of Perfetti Van Melle India, announced that it has partnered with Swiggy (Swiggy Ltd, NSE: SWIGGY / BSE: 544285), India’s pioneering on-demand convenience platform, to launch the Alpenliebe Sweetest City Challenge , to reinforce that delivery partners are the backbone of India’s growing new-age economy, navigating countless conversations across cities every single day. The challenge will be live across 20+ cities of India including Pune, Mumbai, Bengaluru, Kolkata, Chennai, and Delhi. This one-of-its-kind initiative is designed to encourage millions of consumers, who interact with delivery partners across cities, to add a small gesture of appreciation, warmth…

27 Jun

HCLFoundation invites applications for Edition XII of HCLTech Grant

Business BureauBusiness

HCLFoundation, which drives the corporate social responsibility agenda of global technology company HCLTech in India, announced Edition XII of HCLTech Grant to provide a platform to non-profits in India to create sustainable, community-led change across rural India.A total of ₹24 crore will be provided to NGOs, selected by an esteemed jury, for transformative projects in sustainable rural development across the themes of water, biodiversity, health and education. Four winning NGOs from each category will receive ₹5 crore each, while eight other NGOs will receive ₹50 lakh each for their proposed projects. The last date for submitting applications on www.hclfoundation.org/hcltech-grant is …

27 Jun

Amazon’s $48 Billion India Strategy Targets AI, Jobs and Digital Growth

nanika EditorBusiness

Amazon has announced a major expansion of its India strategy, committing an additional $13 billion investment by 2030, taking its total planned investment in the country to $48 billion over the next five years. The announcement came after Amazon chief executive officer Andy Jassy met Prime Minister Narendra Modi on Thursday. The new investment will primarily focus on artificial intelligence and cloud infrastructure, with more than $21 billion allocated to strengthen Amazon Web Services (AWS) capabilities in India. The company said the expansion will significantly enhance data centre capacity in Mumbai and Hyderabad, enabling wider access to AI tools, cloud…

27 Jun

20 years of leadership amid evolving global dynamics: ArcelorMittal Executive Chairman Lakshmi Mittal marks 20th anniversary highlighting India as a key driver of global growth

Business BureauBusiness

ArcelorMittal Executive Chairman Lakshmi Mittal has stated that the last 20 years has been characterized by China’s remarkable growth. Now it is India’s turn, with massive infrastructure expansion, rapid urban housing growth, and energy transition infrastructure all on the cards. “If I look back over the 20 years, I genuinely believe that the merger did indeed create a stronger company, benefiting from greater scale, diversification, resilience and strategic reach. Clearly – as is always the way - there have been events we did not anticipate. The aftershocks of the Global Financial Crisis are still with us, and the fallout from…

27 Jun

Brent Crude Slumps More Than 5%, Drops Below $72 a Barrel Amid Easing Supply Concerns

anuprova EditorBusiness

Brent crude oil prices plunged more than 5% to fall below the $72 per barrel mark, reflecting a sharp shift in global market sentiment as concerns over potential supply disruptions eased. The decline came after traders reassessed geopolitical risks and focused on improving supply expectations, prompting a broad sell-off in oil futures. Market participants also cited weaker demand forecasts and expectations of adequate global inventories as factors weighing on crude prices. The sharp fall marks one of the steepest single-session declines in recent weeks and highlights the continued volatility in the energy market. The drop in Brent crude is expected…

27 Jun

Guwahati emerges as India’s fastest-growing pet care market

Business BureauBusiness

Guwahati has emerged as India’s fastest-growing pet care market, recording a staggering 1,473 per cent year-on-year surge in pet care orders, according to data released by Instamart, highlighting the rapid shift from pet ownership to pet parenting across the country. The report, based on Instamart orders between June 2025 and June 2026 across more than 130 cities, found that pet care orders nationwide grew 41 per cent year-on-year, driven by rising demand for premium nutrition, grooming products, wellness supplements and treats. Tier II and smaller cities have become key growth engines, with pet care orders in these markets rising 96…

27 Jun

Kolkata leads India’s cat care boom as pet parenting reshapes market

Business BureauBusiness

Kolkata has emerged as India’s most cat-dominated pet care market, with more than eight out of every 10 cat-and-dog food orders in the city being placed for cats, according to an analysis of Instamart orders between June 2025 and June 2026. The findings highlight a broader shift from traditional pet ownership to pet parenting across the country, with pet care orders rising 41 per cent year-on-year. Cat food now accounts for nearly 60 per cent of all pet food demand on the platform and is also the most searched pet-related term. While Mumbai ranks as India’s cat capital in terms…

26 Jun

Coca-Cola bets on creator economy with FIFA World Cup watch-along platform

Business BureauBusiness

Coca-Cola has unveiled “Matchday Hangout”, a creator-led live football watch-along experience aimed at capitalising on India’s growing football fandom and expanding digital engagement during the FIFA World Cup season. The initiative marks the beverage giant’s latest effort to blend sports marketing, creator-led content and quick-commerce partnerships to strengthen consumer interaction. The programme, produced and hosted by RevSportz, will feature 12 national live streams where football fans can watch matches, react in real time and participate in discussions alongside creators Rohan Joshi, SakshiShivdasani and KaashviHiranandani. Select matchdays will also feature ZervaanBunshah, Varun Thakur and footballer DalimaChhibber. Karthik Subramanian, Senior Director, Marketing,…