Women’s apparel brand Kraus Jeans has expanded its retail presence into Northeast India with the launch of its first store in Guwahati, marking the company’s 31st exclusive brand outlet across the country. The new outlet, located at Roodraksh Mall on G.S. Road in Guwahati, was inaugurated on June 20 and spans 550 sq. ft. To mark the launch, the company is offering customers a promotional deal of “Buy 2 or More and Get 40% Off” on selected styles.
The store will showcase some of Kraus Jeans’ popular collections, including Super Wide Leg, Straight Fit, Wide Leg denim, the Linen Collection and Baby Tees. The brand, known for its denim-led fashion and contemporary casualwear for women, said the expansion is aimed at strengthening its presence in emerging fashion markets across the country. Ravi Punjabi, Founder of Kraus Jeans, said the company sees Northeast India as a growing retail destination with increasing demand for contemporary apparel and branded fashion. He noted that Guwahati’s position as the commercial hub of the Northeast makes it a strategic market for the brand’s expansion plans.
Guwahati has emerged as one of the fastest-growing retail markets in Northeast India, driven by rising disposable incomes, expanding mall infrastructure and a growing preference for branded fashion. The arrival of national apparel brands such as Kraus Jeans reflects increasing consumer demand for organized retail and trend-focused clothing in the city. Kraus Jeans currently operates exclusive brand outlets across several states, including Maharashtra, Gujarat, Karnataka, Telangana, Uttar Pradesh, West Bengal, Madhya Pradesh, Delhi and Chhattisgarh, and plans to further expand its retail footprint across India.