09
Nov
Bandhan Mutual Fund is redefining festive season habits with its new campaign, urging consumers to prioritize thoughtful investments over impulsive buys. While brands typically drive sales with festive deals, Bandhan Mutual Fund's latest video campaign takes a reflective approach, addressing post-festival realizations when buyers often reassess their purchases. Vishal Kapoor, CEO of Bandhan AMC, highlighted the campaign’s goal, stating, “The festive season often fuels consumerism, with discounts turning many items into ‘must-haves.’ Through this campaign, we aim to inspire consumers to think beyond instant gratification. The message, ‘Invest Karte Raho. Badhte Raho,’ aligns with our philosophy of continuous growth.” The…
