Jawa Yezdi Motorcycles has announced festive finance offers and launched its ‘Test Ride and Win Your Dream Bike’ campaign for Diwali 2026, aiming to make motorcycle ownership more accessible to prospective buyers.
Under the offers, customers can avail themselves of equated monthly instalments (EMIs) starting at ₹1,888 per lakh, interest rates beginning at 4.75 per cent and down payments starting at ₹4,999. Customers who test ride a Jawa, Yezdi or BSA motorcycle will also get an opportunity to win a motorcycle through the festive campaign.
The initiative covers the company’s three motorcycle brands, each catering to different riding preferences, with Jawa focusing on classic styling, Yezdi on adventure-oriented motorcycling and BSA drawing on its British heritage.
In Kolkata, the festive initiative could provide an additional incentive for prospective two-wheeler buyers, particularly enthusiasts considering premium and lifestyle motorcycles. The flexible financing options may also help attract customers exploring motorcycle purchases during the Diwali shopping season, although actual demand will depend on local dealership participation and consumer response.
Anupam Thareja, co-founder of Classic Legends, said the initiatives were designed to help customers turn their long-standing aspirations of owning these motorcycles into reality while retaining the distinctive character of each brand.
The company has encouraged prospective buyers to visit authorised dealerships, take test rides and explore the available festive finance schemes.