Instamart, the quick commerce platform, has partnered with Kalyan Jewellers to offer gold coins starting from 0.1 gram ahead of Dhanteras, making precious metal purchases more accessible to consumers during the festive season.
The collection will include gold coins ranging from 0.5 gram to 10 grams and silver coins from 1 gram to 100 grams. Under a promotional offer running from November 1 to 6, the first 1,000 customers daily across India purchasing Kalyan Jewellers gold coins will receive a complimentary 1-gram silver coin. Buyers will also receive a digital discount voucher worth a 5-gram silver coin, redeemable at Kalyan Jewellers stores nationwide until December 31, 2026, subject to terms and conditions.
Instamart reported a 258% year-on-year increase in gold purchases and 185% growth in silver purchases over the past 12 months. Bengaluru leads precious metal purchases on the platform, followed by Mumbai, Hyderabad and Ahmedabad. Last Dhanteras, gold purchases surged over 400% year-on-year.
For Kolkata, the partnership could strengthen the convenience-led festive jewellery market, offering consumers an additional channel to purchase smaller gold denominations and silver coins for traditional gifting and auspicious occasions.