Blog

Beverage major The Coca-Cola Company has launched Sprite Lemon Mint, the first flavour innovation for Sprite in India, as the company looks to tap into rising consumer demand for cooling summer beverages inspired by familiar local tastes. The limited-edition drink combines Sprite’s signature lemon-lime flavour with mint notes, a combination the company said reflects the common Indian habit of adding mint to chilled summer drinks for extra refreshment. The launch is backed by a new advertising campaign conceptualised by WPP’s StudioX and features actor-comedian Sunil Grover promoting the brand’s “Thand Rakh” message of staying calm in stressful moments. Sumeli Chatterjee,…

Former army officer Gaurav Arya has claimed that China is emerging as the biggest beneficiary of the ongoing West Asia conflict, warning that India must sharply increase defence spending and strengthen manufacturing capacity to counter rising geopolitical threats. Speaking at Kotak Private Banking’s “Take and Counter Take” (TACT) forum, Arya said global attention remains focused on Israel, Iran and the United States, while Beijing is quietly gaining strategic advantage. He argued that China has spent decades building economic and military strength, allowing it to exploit global instability and expand influence over supply chains and energy routes. The discussion, moderated by…

Britannia Industries has expanded its premium snacking portfolio with the launch of Britannia 5050 Cheeze Dipped and Caramel Dipped Crunchy Layered Sandwiches, marking a new phase for the brand that has been part of India’s snacking culture for over three decades. The new products aim to redefine the brand’s signature “50-50” identity by combining contrasting textures of crunch and melt in a single snack format. The newly launched sandwiches are made with 22 baked layers designed to deliver a structured crunch, while the cheese and caramel coating adds a smooth melting texture. According to the company, the products are positioned…

India’s construction and infrastructure sector is facing mounting financial and operational pressure from climate-related risks, with extreme heat and flooding emerging as major threats to long-term project sustainability, according to global professional services firm Aon. In an analysis released on April 22, Nisheeth Srivastava, President and Head of Property, Construction, Power and Infrastructure at Aon India, said climate volatility is increasingly disrupting infrastructure projects across transport, energy, housing and digital infrastructure segments. He noted that flooding continues to be one of the biggest causes of economic losses in South Asia, leading to project delays, supply chain disruptions, higher repair expenses…

ASUS has launched its flagship AI-powered business laptop, the ExpertBook Ultra, in India while significantly expanding its ExpertBook P series portfolio aimed at enterprises and business professionals. Announced in New Delhi, the new ExpertBook Ultra is positioned as a premium Copilot+ PC designed for CXOs and business leaders, featuring an ultra-light aerospace-grade magnesium-aluminium alloy chassis weighing 0.99 kg. The laptop is powered by the latest Intel Core Ultra Series 3 processor and integrates advanced AI computing capabilities, alongside a 14-inch 3K 120Hz OLED touchscreen display, Dolby-certified six-speaker audio system, up to 26 hours of battery life, and enterprise-grade security features…

Patients recovering from stroke and other neurological disorders require long-term rehabilitation and family support to regain independence, experts at Medanta - The Medicity said while highlighting the growing burden of neurological illnesses in the Northeast. Sharing the case of Pranjal, a young professional from Guwahati, doctors said he suffered a stroke despite maintaining a healthy lifestyle. He was later diagnosed with severely uncontrolled high blood pressure, aggravated by stress and a family history of stroke. A year after the attack, he still struggles with speech impairment and limited movement on the right side of his body, affecting both his emotional…