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Flipkart-owned Shopsy has launched a new AI-powered version of its shopping app, transforming the hypervalue platform into a gamified and engagement-led commerce destination aimed at Gen Z consumers and Bharat’s next 100 million online shoppers. The company said the new platform has been designed for young and value-conscious consumers across metros and tier-2 and smaller cities, where much of India’s new online shopper growth is taking place. According to a Bain & Company report cited by the company, nearly 65 per cent of new shopper growth is now coming from tier-2+ cities, while Gen Z accounts for around 40-45 per…

After years of anticipation, speculation about Reliance Jio's much-awaited initial public offering (IPO) has intensified. According to market experts, the telecom behemoth may finally make its stock market debut in 2026. Ever since the first reports of a possible listing emerged nearly seven years ago, investors have closely tracked developments related to the company’s public offering plans. Reliance Jio, the telecom and digital services arm of , has transformed India’s telecom landscape with affordable data services, rapid 5G expansion, and a growing digital ecosystem that includes broadband, streaming, cloud services, and fintech ventures. Analysts believe the company’s strong subscriber base…

Travel technology company Travelport has partnered with Cognizant and Anthropic to modernise travel booking and distribution systems using artificial intelligence, the companies announced on Tuesday. The collaboration aims to build an AI-powered travel ecosystem capable of improving how travel technology is developed, tested and maintained, while also bridging the gap between AI-driven travel planning and real-time booking systems. Under the partnership, Cognizant will deploy Anthropic’s Claude AI models across Travelport’s travel retailing and distribution platforms. The initiative is expected to help airlines, hotels, travel management companies and online travel agencies improve efficiency and automate complex travel processes. The companies said…

Swedish beauty and wellbeing company Oriflame has concluded its month-long Northeast Influencer Yatra, one of the largest influencer-led brand campaigns undertaken in the region, covering more than 5,000 kilometres across 13 cities and engaging over 300 influencers. Conducted in partnership with Whosthat360, the campaign began on April 7 at Lady Keane College in Shillong and ended with a grand finale in Kolkata on May 10. The yatra travelled through Agartala, Aizawl, Dimapur, Kohima, Guwahati, Nagaon, Dibrugarh, Itanagar, Siliguri and Durgapur, hosting 13 on-ground activations across Northeast India and West Bengal. At every stop, the Oriflame Beauty and Wellness Partner Truck…