29
Jun
Online travel platform Cleartrip has launched the Cleartrip Creators Club, a new affiliate-driven initiative aimed at integrating creator content directly into the travel booking process as the company looks to capitalise on the growing influence of social media in travel decisions. The programme, launched nationwide on Instagram and YouTube, seeks to onboard more than 10,000 creators by the end of 2026. Unlike traditional influencer marketing campaigns that rely on fixed payments for content, the initiative operates on a performance-based commission model, allowing creators to earn revenue from bookings generated through their content. Cleartrip said the programme is open to creators…
