Blog

Coca-Cola has unveiled “Matchday Hangout”, a creator-led live football watch-along experience aimed at capitalising on India’s growing football fandom and expanding digital engagement during the FIFA World Cup season. The initiative marks the beverage giant’s latest effort to blend sports marketing, creator-led content and quick-commerce partnerships to strengthen consumer interaction. The programme, produced and hosted by RevSportz, will feature 12 national live streams where football fans can watch matches, react in real time and participate in discussions alongside creators Rohan Joshi, SakshiShivdasani and KaashviHiranandani. Select matchdays will also feature ZervaanBunshah, Varun Thakur and footballer DalimaChhibber. Karthik Subramanian, Senior Director, Marketing,…

India's insurance market is becoming increasingly competitive, enabling businesses to secure broader coverage, higher policy limits and more favourable terms as insurers and reinsurers expand capacity, according to a new report released by Aon. The findings, part of Aon's 2026 Global Insurance Market Insights report, indicate that recent regulatory reforms, including higher foreign direct investment limits and relaxed governance requirements, are attracting more international insurers and reinsurers to the country. The influx of new players and increased reinsurance capacity have intensified competition, resulting in price reductions across several insurance segments. According to the report, insurers have implemented double-digit pricing cuts…

Turkish Airlines reported a strong performance in May 2026, carrying 7.9 million passengers and achieving the highest May traffic figures in its history, supported by growth in passenger capacity and cargo operations. The airline said its available seat kilometers (ASK), a key measure of passenger carrying capacity, rose 2.5 per cent year-on-year to 23.2 billion in May from 22.6 billion in the corresponding month of 2025. The overall load factor stood at 84.0 per cent, with international flights recording a load factor of 84.0 per cent and domestic services 84.4 per cent. Cargo and mail operations also registered growth during…

The Indian government has relaxed certain Quality Control Order (QCO) norms for manufacturers of air conditioners and toys, providing temporary regulatory relief to industries that continue to rely on imported components, particularly from China. The move is aimed at ensuring uninterrupted production, preventing supply chain disruptions, and supporting manufacturers facing challenges in sourcing domestically produced inputs that meet mandatory quality standards. Industry stakeholders have welcomed the decision, stating that it will help companies maintain production schedules while reducing delays caused by compliance requirements and limited availability of certified components. Although India has been promoting domestic manufacturing under initiatives such as…

India’s efforts to promote yoga on the global stage have emerged as one of the country’s most successful examples of cultural diplomacy, with the ancient practice evolving into a worldwide movement for wellness and international engagement over the past decade.The transformation began in 2014 when Prime Minister NarendraModi proposed the idea of an International Day of Yoga at the United Nations General Assembly. The proposal received unprecedented support from 177 countries and was adopted within 90 days. Subsequently, the United Nations declared June 21 as the International Day of Yoga, marking a significant diplomatic achievement for India. Since then, yoga…