Philips Home Appliances has launched its festive campaign, ‘Sone Pe Double Suhaga’, offering assured gifts on eligible purchases and opportunities to win gold worth ₹9,999 every hour and a diamond worth ₹50,000 every day.
Announced on October 13, the campaign will run from October 11 to November 11, 2026, and is expected to reach more than 200 million consumers across 112 cities. Customers purchasing eligible Philips Home Appliances with a minimum maximum retail price (MRP) of ₹1,500 during the campaign period will qualify for an assured gift and a chance to win the precious rewards.
The initiative builds on the company’s ‘Sone Pe Suhaga’ campaign from the previous festive season, which reached consumers across 70 cities. This year’s campaign combines purchase benefits with the opportunity to win gold and diamonds, traditionally associated with prosperity and new beginnings during Indian festivals.
Pooja Baid, Chief Marketing Officer, Versuni India, said, “With Sone Pe Double Suhaga, consumers purchasing eligible Philips Home Appliances can enjoy an assured gift on purchase, along with the chance to win gold every hour and a diamond every day.”
The company said the campaign aims to make festive shopping more rewarding by combining its home appliance portfolio with assured gifts and aspirational rewards, moving beyond conventional discounts and product-led offers.