Business Bureau

As indulgence-led snacking continues to evolve, young consumers are increasingly seeking products that deliver intensity, personality and share-worthy experiences beyond taste alone. Responding to this shift, Sunfeast Wowzers from ITC Ltd. has unveiled its latest campaign, ‘Wowzers Cheesy Nahi Cheesier’, promising to deliver a heightened ‘wow’ in every bite. The new communication highlights Wowzers’ signature 28-layer cracker enrobed in an indulgent cheesy crème, positioning the snack as not just cheesy in flavour but “cheesier” in experience. Conceptualised by Ogilvy, the campaign film is set in a vibrant, high-energy environment and captures spontaneous snack moments among friends, reflecting contemporary youth culture.…

Road accidents are among the leading causes of injury, disability, and death globally. While most incidents are preventable, they continue to place a heavy burden on families, healthcare systems, and society. From a medical perspective, road safety must be viewed as a public health responsibility that extends beyond traffic regulations and requires conscious behaviour from every road user. Dr Kunal Kanti Pal, Orthopaedic Consultant at CMRI Kolkata, said his experience in emergency and trauma care highlights the real and lasting impact of unsafe roads. “As an orthopaedic surgeon working in emergency care, I see the consequences of road accidents every…

JK Cement Ltd. on Thursday announced the commissioning of its new grey cement plant in Buxar, Bihar, taking its total production capacity to 31.26 million tonnes per annum (MTPA) and making it India’s fifth-largest grey cement manufacturer. The new facility, spread across 100 acres, has a production capacity of 3 MTPA and marks a significant milestone in the company’s expansion journey. With this addition, JK Cement has crossed the 30 MTPA threshold, strengthening its national footprint and long-term growth strategy. Commenting on the development, Dr. Raghavpat Singhania said the commissioning of the Buxar plant represents a strategic step towards expanding…

In an increasingly fast-paced world, productivity is no longer driven by speed alone but by how intentionally one begins the day. Coffee has evolved from a quick caffeine boost into a purposeful morning ritual, one that helps reset the mind, build focus, and ease into the day with clarity and balance. Instant coffee, in particular, has become an enabler of this shift, offering a seamless way to preserve the ritual even on the busiest mornings. Rooted in Tata’s long-standing legacy in coffee, built on decades of expertise and trust, Tata Coffee Grand fits naturally into this modern “start your day…

Reinforcing its long-standing focus on the Indian outbound market, South African Tourism on Wednesday announced the 2026 edition of its Annual India Multi-City Roadshow, scheduled to be held across Mumbai, Bangalore, Ahmedabad, Kolkata and Delhi. Now in its 22nd edition, the roadshow will commence alongside South African Tourism’s participation at Outbound Travel Mart (OTM) Mumbai 2026, India’s largest travel trade exhibition. The roadshow will be held from February 5 to 7 in Mumbai, followed by engagements in the remaining four cities between February 9 and 12. India remains one of South Africa’s priority source markets, driven by steady business travel,…

Axis Max Life Insurance Limited has rolled out the next chapter of its flagship brand campaign, ‘Bharosa Tum Ho’, reinforcing trust as its emotional core while shifting the narrative towards individuals as the primary protectors of their families. Formerly known as Max Life Insurance Company Limited, the insurer said the refreshed campaign uses simple, human storytelling to portray brand ambassadors Rohit Sharma and Ritika Sajdeh as a relatable couple navigating shared life responsibilities, rather than as celebrities. The approach strengthens Axis Max Life’s positioning as a trusted partner across savings, protection and retirement solutions. Rahul Talwar, Director and Chief Marketing…

Samsung is set to expand its A Series portfolio in India with the launch of the Galaxy A07 5G in the first week of February, aiming to attract digital-first consumers looking for strong photography features and long battery life at an accessible price point. Designed for online entertainment and visual storytelling, the Galaxy A07 5G comes with a dual rear camera system featuring a 50MP autofocus primary sensor and a 2MP depth camera. The F1.8 aperture enables enhanced low-light photography and portrait shots with natural bokeh effects, while the setup is tuned to capture vibrant colours and sharp details. An…

Hindustan Zinc Limited on Wednesday announced the launch of ‘Zinc Moolya’, an INR live pricing module on its digital metal procurement platform Vedanta Metal Bazaar, marking a major step towards transparent and inclusive price discovery for India’s MSMEs. The launch coincided with India’s 77th Republic Day. The first-of-its-kind module allows buyers to view, book and lock real-time zinc prices in Indian Rupees, dynamically linked to global benchmarks on the London Metal Exchange. Aimed particularly at small-volume buyers and MSMEs, Zinc Moolya removes traditional scale-based entry barriers and enables faster, data-driven procurement decisions. Vedanta Metal Bazaar, launched in 2022 as India’s…

India’s leading building materials exhibition, MATECIA Exhibition, in collaboration with SURFACES REPORTER, was formally inaugurated on Thursday at Biswa Bangla Mela Prangan (BBMP), Kolkata, marking the launch of the largest architecture, interiors and building materials platform for East and Northeast India. The three-day event, scheduled from January 30 to February 1, 2026, was inaugurated in the presence of industry leaders, senior architects and policymakers. National Award–winning actor and motivational speaker Ashish Vidyarthi attended as the chief guest. The inaugural ceremony included traditional lamp lighting and addresses by key industry representatives from plywood, laminates and building materials sectors, along with officials…

The Government of India has announced the launch of the country’s first AI-enabled state university pilot at Chaudhary Charan Singh University (CCSU), Meerut, marking a major step towards integrating artificial intelligence into higher education and skilling ecosystems. The announcement was made by Jayant Chaudhary, Union Minister of State (Independent Charge) for Skill Development and Entrepreneurship and Minister of State for Education, at Google’s AI for Learning Forum in New Delhi. The initiative is a collaboration between the Ministry of Skill Development and Entrepreneurship (MSDE), Google Cloud and CCSU, aligned with the Prime Minister’s vision of a technology-driven Viksit Bharat 2047.…