06
Oct
Royal Challenge Packaged Drinking Water has entered India’s growing streetwear and sneaker culture with a limited-edition footwear collaboration with homegrown label Gully Labs, taking its ‘Choose Bold’ brand philosophy beyond sport and entertainment. The collaboration, announced on October 5, features a leather-and-denim sneaker based on Gully Labs’ bestselling Baaz silhouette. The design carries signature #ChooseBold embroidery on the backtab and combines leather construction with denim detailing. The limited-edition collection will comprise 500 pairs and will be available through boldsneakers.in. The campaign is fronted by actors and public figures VarunSood and Karan Tacker, whose association with sports, personal style and sneaker…
