30
Oct
Coca-Cola India brought its beverage portfolio closer to consumers during Durga Puja through a series of festive activations across West Bengal, combining local food experiences, cultural traditions and community gatherings. The initiatives featured Maaza, Sprite, Thums Up, Kinley, Minute Maid and Powerade across residential neighbourhoods, popular food destinations, retail outlets and pandals. Maaza introduced festive installations, mocktails through its Kolkata Mixology experience and MaazaAamontron, celebrating Bengal’s tradition of invitations and reunions. Coca-Cola also promoted Laal Mejheadda spaces, reflecting Kolkata’s culture of social gatherings. Sprite’s Sprite x Spicy Pujo Challenge turned popular food streets into interactive hubs, while Thums Up partnered…
